Probal Bhattacharya, Chief Marketing Officer, TGI Group, has reiterated the commitment of Terra Gold to elevate the culinary experiences of Nigerians as the brand explores new horizons and introduces groundbreaking products to grow its market share.
Bhattacharya made this known during the recent 12th edition of the Advertisers Association of Nigeria (ADVAN) African Awards 2025, where Terra Gold was recognised with the ‘Brand Innovation of the Year’ award.
According to him, the recognition underscores the brand’s commitment to redefining kitchen essentials and its journey of passion, dedication, and relentless pursuit of quality. “Driven by innovation and a passion for quality, we created Terra Gold—a seasoning cube designed to simplify cooking.”
He stated that the brand empowers home chefs and mothers to prepare a variety of dishes with ease, thereby saving consumers the hassle of stocking multiple seasoning cubes. “With its rich taste and consistent flavor, Terra Gold is that one innovative cube that lives true to its ‘One Cube, Endless Possibilities’ promise, ensuring a superior seasoning experience for Nigerian Kitchens.”
Bhattacharya disclosed that winning at the ADVAN awards is a testament to the brand’s disruptive and innovative marketing approach. According to him, the brand set out to challenge conventions, exceed expectations, and captivate the hearts and palates of consumers.
“This vision led to impactful campaigns that not only showcased the product’s versatility but also deeply resonated with audiences, reflecting their culinary aspirations and daily cooking experiences,” he stated.
He disclosed that Terra Gold is the gold standard in seasoning cubes which enhances the natural taste and aroma of every meal. According to him, the brand was thoughtfully made from wholesome and beneficial real ingredients.
“Terra Gold is skillfully blended to deliver the rich consistent taste and aroma that your loved ones crave for. Terra Gold is great for cooking a wide range of mouth-watering soups, stews, and jollof dishes, making it that one cube with endless possibilities, which is available in 20 cubes and 100cubes unique packs nationwide.”
