Tantalizers Plc, one of Nigeria’s quick-service restaurants (QSRs), has announced the acquisition of Grand Media Projects Limited, a media and entertainment company in a strategic move to create value and boost its expansion plans.
The acquisition of the entertainment firm, founded by veteran filmmaker Tade Ogidan, is expected to improve the bottom line of the company after it suffered consecutive losses.
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According to a statement on the Nigerian Exchange Group (NGX), this strategic acquisition signals Tantalizers’ entry into Nigeria’s booming entertainment sector, marking a new era for the company, traditionally known for its food business.
“The acquisition aligns with Tantalizers’ long-term strategy to tap into high-growth, youth-centric sectors such as media, entertainment, and digital content. Nigeria’s creative industry continues to gain global traction, contributing significantly to GDP and youth employment,” it said.
Adam Nuru, Chairman of Tantalizers Plc, described the acquisition as a “quantum leap into content development, branded experiences, and event activations.” He added, “The growing intersection between food, lifestyle, and entertainment will deliver huge value to the brand and our numerous stakeholders.”
Tade Ogidan, the director and founder of Grand Media, expressed optimism about the partnership. “We are super excited about the creative opportunities this acquisition presents. Tantalizers’ tech-driven entertainment platform is a socially smart initiative and a game changer in the industry.”
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With the deal finalised, Tantalizers plans to integrate Grand Media’s rich portfolio of creative assets into its ecosystem, ahead of the launch of a new entertainment platform in the coming months, the statement reads.
The company envisions a seamless blend of food, music, storytelling, and events, positioning itself as a multi-sector consumer lifestyle brand.
