Supreme Semolina has named Nigerian food creator and culinary consultant Ify Mogekwu as its new brand ambassador, strengthening its push to connect with a growing community of food enthusiasts and households nationwide.
The announcement was made at an unveiling event hosted by CFM at the company’s Tin Can Island facility in Apapa, Lagos.
The partnership pairs one of Nigeria’s most popular food brands with Mogekwu, founder of Ify’s Kitchen and a prominent voice in the country’s culinary scene.
“It’s an honour to represent Supreme Semolina, a product that embodies quality, tradition, and excellence,” Mogekwu said.
“As a culinary educator, I understand the importance of every ingredient. Supreme Semolina consistently delivers, and I’m excited to share its value with even more families, both in Nigeria and around the world.”
Mogekwu, who has more than 7 million digital followers, is a two-time winner of the GAGE Awards for Food Vlogger of the Year (2023 and 2024) and was recognised as a YouTube Black Voices Creator. Beyond content creation, she is also a consultant, educator, and award-winning food entrepreneur.
The announcement comes after the late-2024 relaunch of Supreme Semolina, which introduced an enhanced texture, longer shelf life, and improved cooking performance.
CFM said the collaboration is more than a traditional endorsement, framing it as a celebration of Nigerian culinary culture and the growing influence of food creators in shaping consumer trends.
