Spinlet, an internationally renowned digital music distribution company, says it is well positioned to take advantage of Nigeria’s huge mobile telephony base to deliver best-in-class digital content services.
According to the Nigerian Communications Commission (NCC), there are about 114 million active mobile subscriptions in the country. The firm says it sees huge, untapped potential in this market in spite of drawbacks associated with broadband infrastructure deployment which has consequently slowed down penetration. Barely two years after officially entering into the Nigerian music industry, Spinlet is on the verge of launching its full operations in Nigeria, Africa’s most populous nation.
Speaking at the media parley in Lagos, weekend, Mark Redguard, chief marketing officer, Spinlet said the company has effectively used its platform in integrating and promoting Nigerian music and artistes to the world since its arrival in the country. In view of this, the company, he went on has opened the gate for international collaboration and recognition of these artistes while ensuring commensurate monetary returns.
Read also: Premier Records partners Spinlet on digital music distribution
The Spinlet CMO said the mobile application has already struck a chord with Nigerian users. The firm, according to him, has garnered 500,000 subscribers in just one year, growing 2 to 3 percent per day. In its quest to fulfil set goals and objectives, Spinlet is now ready to offer its full complement of services in taking the Nigeria Music Industry to the next level.
In this stead, Francis Ebuehi, a new chief operating officer, has been added to the group. Also, as part of its re-branding plan SPINLET is offering its optimumApp to the public which enables them to download, stream, listen and watch music videos from across the world amongst other innovative options by just downloading the app either from your PC or mobile phone (from www.spinlet.com). Redguard assured subscribers, artistes and record labels of unassailable leverage and mileage by associating with the brand.
Evidently, the brand is ready to take Nigeria Music and the artistes to the next level in terms of acceptance and return on investment. Detailed plan on activities of rebranding will be unveiled soon. With SPINLET on board, one can safely predict the dawn of a new era in the music industry.
