Internet users in Africa and Middle East account for the second-largest consumers of social videos in the world. The top position goes to people in Latin America, according to a new report on Online TV consumption released by GlobalwebIndex on Tuesday, 10 April 2018.
The report showed that 67 percent of people in the two regions have watched a video on Facebook, Instagram, Twitter or Snapchat in the month of March.
Social TV consumption has also seen consistent growth in three years. In 2015 it grew by 38 percent, 2016 by 51 percent and 56 percent in 2017.
While Latin America led the charts with 71 percent growth, Europe took the last position with 44 percent social TV increase. Asia Pacific (excluding China) saw an increase of 56 percent, just behind North America at 57 percent.
GlobalwebIndex predicts that, should the trend continue, TV could easily transfer over to the social platforms which many already use for watching videos.
“Social TV will bring new opportunities for marketers – increased reach, more data and refined targeting,” the authors of the report noted.
Generally, online TV audiences are increasing across the world further shrinking the monopoly of broadcast. The advent of online TV has increased flexibility in choices of TV people watch.
The report found that almost 90 percent of those who watch catch-up or TV subscription services also watch broadcast TV weekly. The number of people that prefer broadcast alone has declined to only 10 percent, whereas only 3 percent express preference for online TV only.
