Jaiz Bank Plc, Nigeria’s pioneer non-interest financial institution, has unveiled a bold new corporate identity and laid out an ambitious roadmap to raise its capital base to ₦200 billion by 2028, as it eyes regional expansion across Africa.
The announcement was made during a press briefing held at the bank’s corporate headquarters in Abuja on Tuesday, convened specifically to unveil its refreshed brand identity. Haruna Musa, Managing Director and CEO, described the event as “a defining milestone” in the bank’s 14-year journey that goes beyond cosmetics.
“It is about who we are, what we stand for, and the future we are building,” Musa said, unveiling a revamped logo, a modernized color scheme, and a new payoff line, “With You for Life”. The new brand identity swaps out the bank’s traditional green and gold for a deeper blue, vibrant yellow, and balanced grey—each color chosen to symbolize key aspects of Jaiz’s philosophy: trust and stability, optimism and innovation, and timeless sophistication.
Musa noted that the bank’s new payoff line, “With You for Life”, represents a long-term commitment to accompany customers through every stage of their financial journey—offering products and services tailored not just to transactions, but to life goals and values.
“What is changing is our visual identity and how we present ourselves to the world. What is not changing are our core values and the Shariah-compliant principles that continue to define us,” Musa said. “This transformation speaks to a deeper shift in banking—one where customers demand transparency, fairness, and social impact.”
Jaiz Bank, which began operations in 2011 with a regional license, has evolved into a national player and now aspires to become a regional force in Islamic banking. “Our mission is beyond Nigeria,” Musa said, confirming that the bank has received invitations from Ghana and Sierra Leone to expand its footprint. “We want to join the ranks of top-tier banks in Africa in the next five years.”
Although the Central Bank of Nigeria (CBN) has yet to set capitalization thresholds for international specialized banks like Jaiz, the bank has already surpassed the current minimum requirement ahead of the 2026 deadline and is now pursuing an aggressive capital expansion plan.
“In the next one year, the plan of the bank is to ensure that we raise our capital to a minimum of ₦100 billion. In the next three years, the plan is to raise it to ₦200 billion,” Musa said.
The bank’s rebranding comes amid a broader push to enhance its digital and operational infrastructure.
Responding to longstanding customer complaints about card usability and app limitations, Musa announced that Jaiz will relaunch its Mastercard product for international transactions on September 1, along with plans to roll out Visa and Verve enhancements. “Our customers will soon be able to carry out seamless transactions abroad,” he said.
On digital banking, Musa acknowledged shortcomings and assured that a new mobile app, complete with WhatsApp banking and enhanced self-service features such as instant statement printing, is being developed.
Responding to customer feedback on card reliability and foreign exchange access, Musa acknowledged their frustrations and assured them, “We appreciate your patience. This is a full operational revamp, not just a new look.”
In highlighting the bank’s achievements, Musa noted a string of recent international recognitions, including Best Islamic Bank in West Africa (International Investor), among others.
When asked about potential acquisitions during the ongoing banking sector recapitalization, Musa left the possibility open, saying, “We still have over nine months to the deadline. By the time we get to the bridge, we will surely cross it.”
The bank also reaffirmed its commitment to the MSME sector as a driver of economic growth. With over ₦500 billion in cumulative financing so far, Jaiz plans to expand its micro, small, and medium enterprise portfolio and actively support Nigeria’s goal of achieving a $1 trillion economy by 2030, the MD noted.
