Despite the explosive growth of Africa’s digital economy—projected to reach $17.8 billion by 2030—a staggering six in 10 creators on the continent still earn less than $100 monthly. While “going viral” has become easier, the transition from social media visibility to a sustainable, profitable business remains a significant hurdle for thousands of young Nigerians.
To address this structural disconnect, BusinessDay, West Africa’s leading financial news organization, has teamed up with Selar, Africa’s top e-commerce platform for digital products, to host a strategic masterclass titled “Building a Profitable Creator Business. What Actually Works.”
The live webinar, scheduled for Wednesday 25 February 2026, aims to equip digital entrepreneurs with the specific systems and financial mindsets required to turn their knowledge into a scalable enterprise in the digital economy.
For many African creators, the “side hustle” mentality often limits their ability to or build recurring revenue, despite the hours invested into creating digital products like e-books, online courses and coaching sessions.
The masterclass will feature a panel of practitioners who will teach participants how to wrap content creation in systems and infrastructure, and how to access the tools that facilitate monetization.
Speakers at this masterclass include; Fisayo Fosudo, visual storyteller and tech authority who has turned tech reviews into a multi-channel personal brand; Paul Foh, CEO of Sales Factory Global, known for his “sales systems” approach to digital products, and Tolulope Popoola, Deputy Online Editor at BusinessDay, who will teach on accessing intelligence to craft content strategy amid the sea of information online.
Together, the session speakers will show participants how to move the needle from casually sharing knowledge online to creating a professionalised e-commerce platform based on market intelligence and automated systems.
Hacking the monetisation problem
A major roadblock for many creators has been the “monetization wall”. This starts with difficulty in creating products that will actually sell, the difficulty of managing cross-border payments, hosting digital products, and building sales funnels that work while they sleep.
Selar, which paid out over ₦18 billion ($12.8 million) to creators in 2025 alone, is providing the technological context for the session.
The masterclass will dive deep into how creators can utilize digital commerce tools to sell everything from e-books and courses to memberships, allowing them to own their audience data rather than relying solely on platform algorithms.
Key Takeaways for Attendees
The session is structured to provide actionable “blueprints” rather than vague inspiration. Participants can expect to learn:
- Revenue Diversification: How to move beyond erratic brand sponsorships into stable digital product sales.
- Operational Systems: Setting up automated checkout and delivery systems to reduce manual labor.
- Growth Strategy: Sourcing and using intelligence to build brands from merely having followers to a high-revenue niche.
The webinar is open to the public for free, but registration is required due to the interactive nature of the session.
