Determined to make a remarkable impact in the fashion world, Eli Saig, an Israeli fashion guru founded Bogart Man; a popular South African-based luxury clothing and lifestyle brand for style driven gentleman.
He shares with Business Day his passion, vision and aspirations for Bogart Man which has over the years grown to become a reputable luxury company.
About Bogart Man
Bogart Man was founded by Eli Saig, who is a guru from Isreal and born on the 3rd of February 1966. Bogart Man is a South African based luxury clothing and lifestyle brand for the modern gentleman seeking that sophisticated edge in his daily look.
Inspiration behind Bogart Man fashion brand
The main inspiration behind the Bogart Man Brand is Aspiration. We are keen on making fashionable garments for the man that is driven, ambitious and leads a luxurious and fast pace lifestyle.
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Major challenges
The major challenges that we faced when we were starting up was establishing ourselves in a new market, as well as mastering the know how of production, styling, pricing and marketing of Bogart as a new brand back in 1991.
Overcome the challenges
We used planning, creativity, networking and patience to over come all the challenges that have shaped us to being the brand that we are today.
Like most successful brands, yes we did pay the price for the rise. It is very rare that one finds the right people right at the start. It takes time to build the right teams.
Future plans for Bogart Man
Our plans for the rest of the year is to make sure that we all stay safe and stylish as we grow as businesses, as people and as a country.
Advice to younger generations
The advice that we have for youngsters who are trying to build their brands is simple. Follow your heart. Use your brain. Trust the process. Work hard and smart. Be ethical and stay humble.
Social responsibilities
Bogart Man does not a have a foundation. We do however help as much as possible when we can. We support many families in ways that go beyond just paying salaries. We like to give without making a noise or exposing the people that we help. We believe that people do not like to look like a charity case in public as we offer them help.
