Riding on the crest of its bumper Yuletide offerings for customers, Lucky Fibers Plc, maker of Nigeria’s carpets and rugs brand, Nobel Carpets, has ushered in the New Year with specially designed wall-to-wall rugs targeted at the kiddies’ segment of the market.
The product offering will see the unique rugs and other toys being displayed at the kiddies play section of target eateries across Lagos, where smartly dressed brand ambassadors will be on hand attending to interested customers.
Speaking on the development, National Sales Manager of the brand, Hemant Nasar, said in a statement that Lucky Fibres Plc was not resting on its oars as it concerns catering to the aesthetic yearnings of adults, but was extending its reach to the viable kiddies market segment where kids are known to appreciate the value of colorful and engaging designs – especially those bearing their favorite characters.
“Our customers cut across various spheres, age ranges and walks of life. Kiddies are of course not left out of the loop, that is why we are extending our product offerings to their own segment of the market,” he said.
Nasar, who disclosed that the range of designs on the rugs include alphabets, puzzles and colour bubbles that will simply captivate children, adding that Lucky Fibers is not looking at a one-shot deal, as new designs of its kiddies range of rugs would be introduced into the market on a quarterly basis going forward.
“We realise that kids are quick to get bored, but are not about to let that happen since we will feast their eyes with colourfully designed rugs quarterly which is sure to engage and educate them while also fostering a bond . This is just one of the many ways our brand intends to thank customers for their loyalty and patronage over the years by giving their kids something to enjoy in their bed or playrooms while also doing well to expand our clientele,” he explained.
Last year, Lucky Fibers Plc rewarded over 42,000 of its numerous customers with fantastic prizes such as Smartphone’s digital cameras and travel bags, among others, as part of its ‘Scratch and Snatch’ promo. In the run-up to the Yuletide, the brand also rewarded online customers with special gifts during the season in an attempt to further deepen its presence on online sales platforms.
By: Daniel Obi
