As part of its drive to lead and build sustainable businesses, the Insight Redefini Group has announced the appointment of Tendai Mhizha as managing director of its flagship creative ideas hub, Insight Publicis.
With full responsibility to navigate the Insight Publicis business, Mhizha will play a key role in meeting the business acceleration agenda set by its directing company, Insight Redefini Group.
Ken Onyeali Ikpe, group managing director/CEO of the Insight Redefini Group, said the appointment of Tendai Mhizha “is extremely strategic when juxtaposed with our goal to lead with top talents, especially as we focus on building more strategic and agile businesses in order to deliver consistent value to clients”.
“Her track record, diversified experience, and impeccable knowledge of how to build brands and businesses are simply outstanding, and we are excited to have her on board. She brings with her an aligned ambition to become a business pathfinder, which will be vital in growing with our clients,” Ikpe said.
Mhizha has degrees from six different countries, including a PhD in Business Science from the University of Derby, UK, and brings with her 25 years’ leadership experience and knowledge in pan-African strategy and general management, marketing, branding and market research.
Mhizha has worked for the Edgars Group, Wella and within the Global WPP group. She has also led 25-year-old pan-African market research agency, Research Bureau International. She is the founder and chief inspirer of Integra Africa – offering Unique TRRibe programmes (Talent Retention and Return – through internal brand engagement), and strategic solutions with Africa at heart. She is a knowledge ‘empowerer’ teaching at Gordon Institute of Business Science (GIBS), University of Pretoria, South Africa.
