Sahara Group has launched M.A.D with Football 5.0, the latest edition of its flagship internal engagement initiative, reinforcing its commitment to building a connected and inclusive workforce across geographies.
The initiative offers Sahara employees the opportunity to attend live football matches at iconic venues, including Old Trafford and Emirates Stadium, leveraging shared experiences to strengthen collaboration and promote a unified One-Sahara culture.
Reinforcing Diversity and Inclusion
Speaking on the initiative, Bethel Obioma, Head, Corporate Communications, said the fifth edition underscores the conglomerate’s commitment to deepening diversity and inclusion across its operations in Africa, Asia, Europe, and the Middle East.
He noted that over the past three decades, Sahara Group has consistently prioritised its people as a central pillar of growth, recognising that culture and connection are critical to long-term sustainability.
“M.A.D with Football 5.0 aligns strongly with the Sahara Beyond XXX narrative, reflecting the Group’s belief that sustainable success is driven not only by operational performance but also by meaningful experiences that inspire, energise, and connect people. Sahara continues to invest deliberately in initiatives that recognise effort, reward commitment, and strengthen organisational culture,” he said.
Building a People-Centred Culture
The 5.0 edition builds on this legacy, reaffirming Sahara Group’s commitment to a people-centred culture that transcends workplace boundaries and geography.
By giving Saharians, the term used for Sahara employees, the chance to witness world-class football at legendary venues, the initiative celebrates excellence, teamwork, and a shared sense of belonging.
Participants in previous editions have shared positive reflections on internal platforms. Juliet Basemera of Asharami Uganda described the experience as “a dream come true,” expressing gratitude for the opportunity to visit Manchester.
Arnaud Ritz of Sahara Energy Geneva said the trip enabled him to “finally put faces to the names” he previously knew only through emails, meeting colleagues from across the globe.
Oriyomi Adewale of Asharami Energy, Rwanda, described the initiative as evidence of Sahara’s commitment to work-life balance and employee wellbeing, calling it “delightful” to be part of an organisation that invests in staff welfare and memorable experiences.
