A Nigerian founder based in the United Kingdom is developing a platform that seeks to address friction in online job applications, as labour markets continue to move toward automated hiring systems.
Olasunkanmi Lawal is co-founder of UseHirable, a platform that automates multi stage job application tasks. The system is designed to handle form completion, document customisation and structured tracking across recruitment portals that operate with different requirements.
The platform is in MVP testing and has recorded more than 1000 early users. Feedback from this phase is shaping updates to system reliability, cross platform operation and user flow. Lawal states that user input is central to product direction and deployment planning. He says, “Lawal notes that the current focus is strengthening operational stability and compliance safeguards ahead of broader rollout.”
The development comes as applicant tracking systems expand across hiring processes in the United States and the United Kingdom. Many candidates now repeat the same information across multiple portals, a process that slows job search efforts and affects engagement. Analysts say that tools which automate workflows are emerging as a new layer within employment technology.
In Nigeria, online job platforms continue to grow as youth participation in labour markets increases. However, tools that structure and automate application workflows remain limited, leaving many applicants to manage tasks manually.
Lawal’s approach focuses on systems design and behavioural insight, drawing from experience in visual communication and digital strategy. By building from the United Kingdom, he is positioning the platform within a hub that supports startup testing, regulation review and product scaling.
Expansion plans include Nigeria and the United States, reflecting a pattern where founders build in established ecosystems while assessing opportunities in emerging markets. UseHirable remains in early growth, yet its user validation and infrastructure focus place it within the wider shift toward automated employment systems that aim to reduce repetition and improve access to jobs.
