FIFA has opened an investigation into a ticket resale plan promoted by Miami-based firm Ticket Kings, which allegedly sought investors with promises of high profits from reselling tickets for the 2026 World Cup.
According to promotional documents, Ticket Kings aimed to raise $5.5 million to buy around 8,000 tickets for matches involving England, Brazil, and Scotland. Investors were promised returns of 50% to 87% within six months.
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The company described the scheme as a “unique investment opportunity” capitalising on global demand for World Cup tickets.
FIFA said bulk ticket reselling for profit violates its rules. A spokesperson confirmed the enforcement team is reviewing the case and will take “appropriate action”, stressing that the ticketing system is designed to protect fans and prevent price manipulation.
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The probe comes amid growing frustration over record-high ticket costs for the tournament, which will be hosted across the United States, Canada, and Mexico from June 11 to July 19.
Reports show resale prices for the final in East Rutherford, New Jersey, have reached $8,600, with one listing on FIFA’s platform reportedly hitting $230,000.
Critics warn schemes like Ticket Kings could fuel speculation, widening the gap between face-value and resale prices and making matches less accessible to ordinary supporters.
While Ticket Kings claims it aims to “democratise access to live entertainment”, FIFA has vowed to block unauthorised investment schemes and prevent black-market practices from affecting the integrity of the World Cup ticket market.
With the 2026 World Cup set to be one of the largest in history, FIFA’s enforcement of ticketing rules is under scrutiny from fans, investors, and regulators.
