A growing number of enthusiastic Italian partners and families were welcomed, once again, to the annual Zenises Partners Day, this time celebrated in the medieval town of Gubbio (right in the heart of Italy). After a successful 2017 Autopromotec show and following on from previous spectacular partner events held in Rome and Sicily, the continued collaborative approach of Zenises was there for all to see, with Italian tyre businesses from every region coming together to ensure the multi-brand and multi-level co-operative approach delivers benefits for all.
A total of over 40 people attended the event and received first-hand news about how Zenises plans to assist them in growing business into 2018 – not only in the tyre market, but also in the latest business ventures of lubricants and batteries. The company also shared how it’s progressing with the Z Tyre ‘Flat Rate’ programme and its European expansion.
“These meetings are important because they allow us to meet face to face, and because we can hear directly from our partners what are their needs and how we can help them grow and be more proactive in the market,” commented Zenises CEO Harjeev Kandhari who flew in especially for the occasion from Dubai. “Today we live in a rapidly developing sharing culture, and it’s important that ideas travel in both directions.”
The event lasted several days with seminars and discussions held at the splendid Ai Cappuccini hotel resort. The group also got active (and quite wet!) with a river rafting challenge held close by at the Marmore waterfall. But, for many, the highlight of the programme was a gala medieval dinner where every guest dressed for the occasion in spectacular period costume. Not only was a live band on hand to play a selection of traditional Italian songs, but fire eaters and comedy acts ensured that the group was always entertained in a glorious and atmospheric setting.
“It’s been another fantastic occasion”, concluded Fabio Spina, Zenises Sales Manager for Italy. “The friendships have grown and the positive and fun nature of the event means that everyone is now motivated and focussed on the future to ensure we achieve our ambitious targets. For sure, Zenises will always be here to offer support and provide further opportunities for business growth”.

