Yudala expands further with acquisition of Yes mobile

Yudala, the composite e-commerce company is growing rapidly as barely two years after its launch; the company has now taken over ownership and management of Yes mobile retail outfit, further spreading its tentacles in the industry.

According to Gideon Ayogu, Head of Media Relations, Yudala, the company was strategically planning to take over a few start-ups to achieve its plans to become the undisputed leader in the e-commerce sector.

“Acquiring Yes Mobile was very strategic and Nigerians will certainly start experiencing the results of this acquisition within a few days. We have a lot on our sleeves as a solid and the fastest growing e-commerce company in Africa. This is in addition to the over 25 physical stores we have launched in 18 months and the many job opportunities these have unlocked for Nigerians.

“With this takeover, Nigerians now have additional ease and convenience of shopping a variety of products including choice wines and spirits, fashion items, kitchen appliances, electronics and much more from more physical locations, while still enjoying the revolutionary Yudala advantage. These include the freedom to shop online and enjoy free delivery nationwide; ordering online and self-fulfilling your order by picking up from the nearest store or you can just walk into any of our stores nationwide to see and experience the products before buying. As you know, no other e-commerce company offers these in Nigeria,” Ayogu said.

Onoidem Idiong, a senior management staff of Yes Mobile, described the Yudala take-over as a stylish but very detailed way of modern acquisition.

“The process commenced a few months back and was concluded about a couple of weeks ago. We are happy to see the e-commerce and pioneer composite retail company take charge. In a few days’ time, Yudala’s striking fuchsia pink will become our new color and we shall start exciting our customers with other world-class products beyond ICT products and accessories,” he said.

In a statement made available to BusinessDay, Yudala says it will add the Yes mobile chain of store locations and other resources to its rapidly growing retail platform, all existing Yes stores started assuming the striking colours, look-and-feel and architecture of the Yudala brand since May 2nd, 2017.

According to Oyeronke Atoyebi, Head of Offline Retail, Yudala, the recent acquisition of Yes Mobile is in line with Yudala’s mandate of expanding the scope of e-commerce in the country.