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Chizor Malize is the Managing Director/Chief Executive Officer of Financial Institutions Training Centre (FITC).
FITC was established in 1981 as a Limited by Guarantee not for profit professional services organisation, based on the Company’s Act of 1968. It was created in response to the recommendations of the Pius Okigbo Committee, which was set-up by the Federal Government of Nigeria in 1976, to review the Nigerian financial system. FITC’s Institutional Members are members of the Nigerian Banker’s Committee, comprises of the Central Bank of Nigeria, the Nigeria Deposit Insurance Corporation and all licensed banks in Nigeria.
Chizor has over two decades of professional experience that cuts across marketing, business process re-engineering, market growth strategy, reputation management and business consulting.
She has led various strategic and transformational projects in the financial services sector, local and international, in strategy, product marketing, electronic banking, retail, wholesale, private banking and brand repositioning. Her financial services experience spans several institutions such as Valucard Nigeria Plc, Standard Trust Bank/United Bank for Africa and Access Bank Nigeria Plc. She launched and managed several of these Nigerian financial institutions in 8 African countries and the United Kingdom.
Prior to assuming the role at FITC, Chizor was a Founding Partner and CEO at Brandzone Consulting LLC. She led the firm’s Consulting practice serving major international and indigenous organisations of repute while creating thought leadership to advance businesses. She has been a mentor to a number of new ventures and advisor to Executives.
“Brandzone Consulting LLC, is a globally inspired multidisciplinary brand consulting firm founded on the premise to help organisations creatively and innovatively align their branding and marketing strategy to their business goals and objectives. Brandzone helps organisations realize their full potentials of their brands. This is done by creating world-class solutions in Branding, Communications, and Digital/New Media. Brandzone has built and managed some of the most innovative brands in the local and international business community”. Says Chizor.
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On the importance of branding, she says “Branding helps for differentiation, quality and competitiveness, increased sales, revenue and profitability. I am sure every business wants to be successful at these, small or big alike”. Malize reveals.
Malize is big on mentorship. In her words, “Mentoring relationship involves two parties who work together and cooperatively for the development of one of the parties. They often meet regularly to exchange ideas, discuss and review progress and set goals for further development. I have benefitted tremendously from this process and I currently mentor a large pool of young females across my different spheres.
To young female entrepreneurs, she admonishes “Take time out to put together a well-researched business plan. That step provided me the right insight and details for a winning strategy. Focus is key and critical.”
Chizor holds a Bachelor’s degree and a Master’s degree in Business Administration (MBA) with specialization in Marketing. She is a professional member of the Chartered Institute of Marketing (CIM), London and Chartered Institute of Marketing, Nigeria. She is an Executive Education Alumna of the London Business School, UK and the Columbia University, New York, United States.
She is a recipient of Marketing and Leadership awards. She won the award for Marketing Personality of the year 2016 and the African Leadership Excellence Award 2017. She was recently nominated by REBRAND™ USA, as a Jury Board member on the REBRAND 100® Global Awards Board, the only member from Africa, amongst the world’s top global business leaders, business strategists and designers. She sits on the Executive Council of Women in Management, Business and Public service (WIMBIZ), a non-profit organisation, that has impacted over 100,000 women in business, management and leadership in Nigeria.
Chizor is a prolific and respected international speaker. She has developed and facilitated several training courses in reputable institutions such as Lagos Business School, Financial Institutions Training Centre (FITC), and BrandPlatform Academy. She is passionate about impact, enterprise and family.
