Nigerians are set to give their dreams a wing to fly and win as TOTI Prima, a new lottery company recently berthed in the bourgeoning Nigerian market. The lotto brand was unveiled at a colourful and impressive ceremony that took place recently in Lagos. The firm which is part of the Sky Ventures Ltd Group of Companies and has registered office in San Gwann, Malta also unveiled media personality and former Big Brother Africa Reality Show winner, Uti Nwachukwu as its brand ambassador.
At the occasion, the Chairman, TOTI Prima, Mario Camilleri revealed that the company had engaged in painstaking market research and strategic mapping which took about two years of planning, to conclude that TOTI Prima should play lotto in the Nigerian market. At a time when some companies are faint to invest in the Nigerian economy, Camilleri said the firm showed confidence in Nigeria and the Nigerian people.
According to him, TOTI Prima believes in Nigeria, it’s economy and its people. The company sees a country where it can contribute its own quota to make the economy more robust, adding that the company feels the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy. TOTI Prima is ready to give the people the game to fly their dream, he said.
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The Chairman further revealed that, apart from the approval from both the Lagos State Lotteries Board and the NLRC, the firm also discovered that the Nigerian market is a mature economy, with truly strong regulators, world-class banks, professional lawyers, creative marketers and other support companies who, they believe, could help Toti to get to its final destination. “Today we believe that we can change people’s lives, as well as the perception of lottery in Nigeria.” Commenting on the unique name of the company, Camilleri revealed that his father’s name came in quite handy. He explains, “When it came to naming the company, I had one name that stood out for me. That name was TOTI Prima. TOTI was my father’s name
Camilleri also revealed his dream of TOTI Prima Lotto becoming a household name in Lagos and Nigeria as a whole. He said that the company’s strategy is to create a very strong TOTI Prima brand equity based on integrity, sincerity, tenacity of purpose and delivery starting from Lagos, and subsequently across all the states of Nigeria. This, he said, explains why the brand, apart from serving as supplementary income and improving people’s well-being, it’s positioning itself as a choice instrument that brings Dreams to Reality besides Changing People’s Stories.
In his presentation, to explain the unique strategies to be explored by TOTI Prima to control the Nigerian lotto market, Toby Nwanede, Marketing/ Business Development Manager of TOTI Prima Lotto, explained that his organisation recognises the entrepreneurial spirit of the Nigerian; their strength of character and determination that inspires them to progress in life, with that sense of responsibility of improving their lives and those around them. He said that this understanding and awareness is what shaped their outlook on the game of lottery, moving it beyond the passion of playing, to the point of winning. He said that “While most other operators have stuck with the traditional lotto-style game, our new strategy is to create a game offering better odds, prizes and simpler game play. We are poised to provide a reliable platform that is based on integrity and transparency, as our live draws will be devoid of human interference.
Attache French Embassy in Nigeria and Kwame Senou, Chief Operations Officer, Harmonies, Cotonou, Benin Republic.
