In commemoration of the 2025 World Oral Health Day, Pepsodent, a global toothpaste brand, in collaboration with the Nigeria Dental Association has launched its dental health campaign themed “Talk to A Dentist”. The campaign aims to reach 3m Nigerians this year, surpassing 2024 reach of 2.4m.
Speaking during a press conference to herald the commemoration of the 2025 World Oral Health Day, Brand Manager, Pepsodent, Mary Akindola, stressed the need to instill good oral hygiene habits among children by ensuring they brush day and night for at least 2 minutes.
She further disclosed that part of the brand’s mission was to drive behavioural change among Nigerians by ensuring that brushing twice daily becomes a universal habit.
Akindola described good oral health as a fundamental human right for everyone, regardless of socioeconomic status or location.
“According to World Health Organization (WHO), about half of the world’s population suffers from oral health conditions, ranging from mild to severe cases. Yet, many do not take action until their condition becomes critical. One of the most prevalent oral health issues is tooth decay, with an estimated two billion adults silently battling cavities. If left unaddressed, these cases have long-term consequences.
“In 2025, our goal is to expand Pepsodent Schools Program to reach 2.7m pupils while dental camps activations are projected to reach 300,000 Nigerians, targeting key regions in the North, West and East,’’ she said.
In his remarks, Personal Care, Research & Development Head of Africa, Unilever, Uchenna Nwakanma, stated that Unilever, through Pepsodent, remains absolutely committed to boosting oral health awareness and increasing access to dental care globally.
