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For Africa, a public relations and strategic communications agency, will mark its 20th anniversary with the second edition of The RED Summit, themed “From Founders to Future.” The event, scheduled for 6 November 2025, will bring together leaders in media, business, and governance to reflect on the evolution of communication and leadership across the continent.
The summit, which will be held in Lagos, is an invite-only gathering hosted by media personality Babajide Guerrero. It aims to explore how media institutions can remain relevant and impactful in an evolving African landscape.
Over the past two decades, RED | For Africa has developed some of the continent’s most recognised media platforms and initiatives. These include YNaija, a youth-focused media brand; StateCraft Inc., which has worked on civic and governance campaigns; and The Future Project, which celebrates innovation and excellence through The Future Awards Africa (TFAA).
According to the company, The RED Summit 2025 will serve as both a reflection on its journey and a conversation on what it takes to build lasting organisations in Africa’s fast-changing communication industry. The event will open with a fireside conversation between RED co-founders, Chude Jideonwo and Adebola Williams, on the company’s transition from a personality-driven enterprise to a purpose-led institution.
A highlight of the summit will be “The Succession Council,” a keynote series featuring advertising executive Biodun Shobanjo and other industry figures, who will discuss legacy, governance, and scale.
Other sessions will include The Second Generation CEO Panel with Olushola Olaleye, Ayodeji Razaq, and Debbie Larry-Izamoje, who will share perspectives on sustaining growth; Built by RED, an alumni panel hosted by communications professional Brukeme Dickson; and the Contemporary Media Mavericks Panel, featuring Tosin Ajibade, Folagade Banks, Temisan Emmanuel, and Olufemi Oguntamu, who will examine how creators are redefining influence in the digital age.
Speaking ahead of the event, RED | For Africa’s Chief Executive Officer, Ayodeji Razaq, said, “As RED turns 20, we are reminded that our story has always been about more than media; it has been about building something that lasts. This summit is our way of honouring not just where we started, but those who paved the way, shaped the culture, and showed us what is possible.”
The RED Summit 2025 will also serve as a prelude to the 19th edition of The Future Awards Africa, one of the continent’s leading celebrations of youth innovation. Both events are designed to connect RED’s legacy of storytelling with the next generation of African leaders shaping the media and governance landscape.
Together, they mark an important moment in the company’s history — linking two decades of experience with a forward-looking conversation on leadership, media, and the future of influence in Africa.
