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In a market saturated with familiar labels and brand loyalties, The Glenlivet, the world’s pioneer of Speyside single malt whisky, has chosen Nigeria to make a statement: originality is timeless, and Nigeria is ready for it.
At an intimate dinner in Ikoyi’s Euphoria, the brand unveiled its bold new campaign, The Originals, enlisting three of Nigeria’s most compelling cultural figures to embody its ethos. Media icon Ebuka Obi-Uchendu, award-winning actor and advocate Osas Ighodaro, and style virtuoso Farooq Oreagba, popularly known as the “King of Steeze,” were introduced as the whisky house’s new brand ambassadors.
“These are not just personalities,” said Evane Chenuet, marketing director, Pernod Ricard Nigeria. “They are individuals whose personal journeys reflect refinement, character, ambition, and originality, values The Glenlivet has always stood for.”
A Return with Purpose
Founded in 1824 as the first legal distillery in Scotland’s Livet Valley, The Glenlivet defined the Speyside style and established single malt whisky as a global benchmark. Now, with its Nigerian relaunch, the brand is not simply re-entering the market; it is curating a movement around authenticity, craftsmanship, and individuality.
Its campaign message, Live Original, is more than a tagline. It is an invitation to Nigeria’s progressive, curious, and discerning consumers to Release the Rare Inside.
A Whisky for Every Expression
At the heart of this campaign is the whisky itself: bold yet smooth, timeless yet forward-thinking. From the approachable 12-Year-Old with its floral elegance, the 15-Year-Old French Oak Reserve with its depth, the 18-Year-Old celebrated for full-bodied sophistication, to the newly introduced 21-Year-Old rich with layered complexity, The Glenlivet presents Nigerians with a portfolio as diverse as their palates.
“The Nigerian consumer is evolving, more curious, more expressive, more discerning,” observed Michael Ehindero, managing director of Pernod Ricard Nigeria. “The Glenlivet does not simply meet that moment. It was made for it.”
More Than a Brand, A Standard
In an increasingly crowded market, The Glenlivet refuses to blend in. Instead, it seeks to elevate, by aligning with authentic voices, creating cultural experiences, and crafting stories that resonate deeply with Nigeria’s rising class of tastemakers and trailblazers.
Through The Originals, the brand signals its intent not only to reclaim its place on the shelf, but to reassert its role as the benchmark for what true craftsmanship and originality should taste like.
As its multi-month campaign unfolds across Nigeria, The Glenlivet invites a new generation of consumers to join a legacy that began in the Scottish Highlands but continues to find fresh expression in Lagos, Abuja, and beyond.
Because true originality is never out of fashion. It only waits to be claimed.
