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Sophos, a global leader in network and endpoint security has announced a new partner program for resellers in the Middle East and Africa (MEA), to help channel partners achieve their growth objectives. They expect that the programme will help the channel partners including those in Nigeria achieve competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification.
The core objective of the Sophos partner program is to equip partners with resources and training that enable them to sell, market, distribute and implement the company’s cloud, network, server and end user protection solutions to organizations.
The new Sophos partner program provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind. Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and up sell services, drive recurring revenue and have a clear, real-time perspective on all customer activity.
Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.
The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.
This unlocks new avenues for all partners (Cyberoam and Sophos) to start selling abroad and powerful portfolio of IT security products allowing partners to deliver a “complete security” and a “synchronized security” solution to their customers. This partner program actively reflects Sophos’s commitment to help partners sell next-generation IT security technology to address today’s sophisticated threats. Partners have a great opportunity to grow their business by making the most of the demand for advanced IT security solutions and also exploring the clear up sell and cross-sell opportunities within existing customers.
“We realize there is tremendous diversity when it comes to selling approaches adopted by our security partners in the Middle East and Africa. We have developed our MEA Partner Program with feedback from our distributors and resellers and this collaboration has resulted in the introduction of a four-Level partner program that reflects our deep commitment towards partner engagement and their growth. This program will also bring Cyberoam and Sophos partners into one program which is more efficient for our partners,” said Harish Chib, Vice president Middle East and Africa, Sophos.
Commenting on Sophos’s channel first strategy he further added, “Sophos is the most channel/partner-focused IT security company in the world and sells exclusively through its channel of more than 20,000 resellers worldwide and is dedicated to the growth and success of partners.
As part of the new program and Sophos’ “channel first, channel only” business strategy, the company offers partners sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners.”
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