Samsung Electronics has risen to the seventh position in Interbrand’s annual ‘Best Global Brands’ report. The recently released report recognised the global growth of Samsung’s brand value through creative marketing initiatives and continued market leadership across several product categories, including smartphones, televisions, digital appliances and memory devices. Up one spot this year from the eighth position in 2013, Samsung recorded a brand value of $45.5bn in 2014, a 15 percent increase from last year’s $39.6bn.
Samsung entered the top 20 Interbrand Global Brand List for the first time in 2009 and shot into the top 10 in 2012.
The company has dominated the smartphone market for the past two years, boosted by the launch of flagship products such as the Galaxy S5 and Galaxy Note 4, while retaining its global leadership in the TV market for nine consecutive years, a position that was enhanced by its introduction of the world’s first curved ultra-high definition televisions.
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Samsung is also leading the premium market for digital appliances, with new product line-ups such as the premium Chef Collection kitchen appliance range.
The company has grown its brand value by focusing on one common brand ideal: ‘Accelerating discoveries and possibilities’, and making it come to life with a number of consumer engagement programmes, including the 2014 ‘Launching People’ campaign which reached over 100 million people.
Brovo Kim, managing director of Samsung Electronics West Africa, Brovo Kim, reiterated the company’s commitment to delivering new and innovative solutions to consumers.
“We will strive to continue to be an aspirational brand through innovative ideas and technologies that give people the power to discover new experiences and enhance their lives,” he further said.
Ben Uzor
