The streets were alive with vibrant fashion as people from all walks of life converged on the GT Centre for the highly anticipated GTCO Fashion Weekend.
As attendees arrived at the venue, the streets were beautified with a kaleidoscope of colors, textures, and styles. From bold prints to statement accessories, the fashion on display was a testament to the diversity and creativity of African fashion. The event’s layout was meticulously planned, with designated areas for runway shows, masterclasses, and exhibitions showcasing the latest trends and innovations in the industry.
The event transformed the venue into a kaleidoscope of colors, textures, and styles, showcasing the diversity and creativity of African fashion. With its theme “Fashion Is Freedom,” the event embodied the spirit of self-expression and empowerment, featuring masterclasses, runway shows, and exhibitions that highlighted the industry’s latest trends and innovations.
Masterclasses: Learning from the Best*
The masterclasses were a highlight of the event, featuring industry experts who shared their insights and experiences with attendees. Bianca Saunders, a London-based designer, delivered a thought-provoking session on building a global fashion brand while staying true to one’s identity. “Know why you’re doing what you’re doing,” she advised, emphasizing the importance of authenticity in fashion.
Saunders delved into cultural storytelling and the pursuit of authenticity in building a global menswear label. She emphasised the necessity of global awareness paired with original design.
“Definitely pay attention to what is happening in the world of fashion, it is really important. You want to create something that is new but also what is the point of the fabric you are making,” she said.
“Is it to be very stylish or inspire a group of people that really speak to your world around you? That is a very strong point, to know why you are doing what you are doing.”
Jade Oyateru, co-founder of Trillbende, shared insights on how to drive growth in African retail through innovation and customer-centric business models.
Melissa Butler, founder of The Lip Bar, inspired participants with her journey from a small start-up to a globally recognised beauty brand.
The event’s second day continued with a masterclass led by the Angolan-born supermodel and entrepreneur Maria Borges.
Speaking on ‘The Model Mindset: From Getting Signed to Staying Relevant’, Borges captivated the audience with her journey—from being discovered in the Elite Model Look Contest in 2010 to gracing the runways for fashion’s most esteemed houses, including Dior, Chanel, Versace, and Victoria’s Secret.
Runway Shows: A Celebration of African Fashion*
The runway shows were a showcase of Africa’s finest designers, featuring stunning collections that blended traditional heritage with modern style. Designers like Ituen Basi, The Bam Collective, and Mowalola presented breathtaking collections that highlighted the diversity and talent of African fashion. The event’s focus on sustainability and inclusivity was evident in the designs, which not only looked stunning but also told powerful stories of cultural identity and creativity.
Exhibitions: Discovering New Talent
The exhibitions were another highlight of the event, providing a platform for emerging and established designers to showcase their creations. Attendees had the opportunity to discover new talent, network with industry professionals, and purchase unique pieces from Nigerian and African designers. The exhibitions featured a wide range of products, from clothing and accessories to beauty and wellness products, showcasing the diversity and creativity of the African fashion industry.
Empowering Fashion Entrepreneurs
The GTCO Fashion Weekend has become a premier event in Africa’s fashion calendar, attracting thousands of enthusiasts, entrepreneurs, and industry professionals.
The event provides valuable opportunities for emerging fashion businesses to connect with industry experts, showcase their designs, and reach a wider audience. With its focus on sustainability, inclusivity, and creativity, the GTCO Fashion Weekend has solidified its position as a leading platform for African fashion.
A Celebration of African Creativity
The GTCO Fashion Weekend is more than just a fashion event; it’s a celebration of African creativity, innovation, and enterprise. The event has become a symbol of the industry’s growth and potential, showcasing the talent and innovation that defines African fashion. As Segun Agbaje, Group CEO of Guaranty Trust Holding Company Plc, noted, “Each year, the GTCO Fashion Weekend reaffirms our belief that enterprise thrives where creativity is encouraged and opportunity is shared” ³.
The GTCO Fashion Weekend 2025 was a success, celebrating the creativity, innovation, and diversity of African fashion. With its focus on empowerment, inclusivity, and sustainability, the event has solidified its position as a leading platform for African fashion, providing valuable opportunities for emerging designers and fashion businesses to grow and thrive.
