As part of activities to mark its 37th anniversary , FoodCo Nigeria Limited, a diversified consumer goods company with interests in retail, quick service restaurants, entertainment and manufacturing, has said it would be starting a series of customer reward initiatives as part of activities to mark its 37th anniversary.
The campaign, tagged My FoodCo Story, will chronicle the brand journey since inception in 1982 and encourage customers to share their most memorable experiences with the company, including available memorabilia.
Speaking on the anniversary, Ade Sun-Basorun, Chief Executive Officer Designate, FoodCo, said in a statement: “We are happy to announce the start of activities commemorating our 37th anniversary in this November. This year’s event is a special one for us as it also marks our market entry into Lagos. It promises to be an exciting period because we will be throwing parties for our customers born in the month of November. We are also going to be giving them an opportunity to share some of the memorable experiences that they have shared with the brand over our 37-year sojourn.”
“We are a 37-year-old institution and part of a small group of consumer goods companies that created the formal retail sector in Nigeria. Our journey began from a small stall in Bodija, Ibadan, Oyo State where we sold fresh vegetables and meat in hygienic conditions as an alternative for people who did not want to go through the hassles of shopping in the open markets. From inception, our business has been about providing customers their full range of needs at affordable prices. We have kept that promise irrespective of season and, in turn, have been rewarded with a large base of loyal customers whose support is at the core of the growth we enjoy today.”
He continued: “Presently, FoodCo operates the largest supermarket chain in South-West Nigeria, outside Lagos, and it is ranked among the top 10 leading National Supermarket Chains in Nigeria. Earlier in the year, we were Awarded the Transgenerational Company of the Year (Excellence in Leadership category) at the BusinessDay Nigerian Business Leadership Awards, among several other recognitions. We have also expanded our brand footprint into Lagos with the opening of the 9th FoodCo outlet in Lekki this month.”
