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What may perhaps be Nigeria’s first-ever book on Reputation Management has been unveiled from the city of Port Harcourt as a contribution to knowledge. Written by one of the two first doctorate degree holders in Africa on Public Relations (UNN 2014), Jossy Nkwocha, the book was unveiled online early Monday, February 20, 2017.
Jossy worked in Newswatch up to a general news editor before founding his own media consultancy outfit from where Indorama-Nigeria tapped him to manage their media unit and be personal assistant to the CEO.
The writer who has authored many other books on Public Relations describes his latest work as bold beautiful and brave (BBB). Thus he said; “I unveil Baby BBB, my newest book, the most profound, my best so far, titled: Reputation Management & Branding: With Nigerian Case Studies! Foreword is by no other than Prof Pat Utomi.”
The author seemed highly satisfied with his work. “Single-Word Description of BBB: First-class; Outstanding; Unique; Remarkable; Brilliant; Epoch; Fantastic”, he enthused.
He said the book is his PhD dissertation combined with 10 years’ experience managing the reputation of a multinational in a highly restive environment. “Indeed, it’s a book everyone in Governance, Management, Marketing, Advertising, Public Relations, HR, Media, Law, etc should read. It’s a book for all top executives in Government and Business.”
His supervisor in the University of Nigeria, Nsukka, the professor, Justie Nnabuko, who was the dean of the faculty of Business Administration, recommended his work to be turned into a book to cover a rare branch of knowledge. In fact, she wrote the preface.
He went on; “The book’s USP include very rich content; zero tolerance for mistakes; credible brand ambassadors (Foreword, Preface, etc); academic referencing; theory and practice combined; case studies included”.
The book has 350 pages. The author said copies are available for sale in Port Harcourt, Lagos, Abuja, US, etc. Nkwocha said: “Reputation, they say is everything? How can it be effectively managed in government and business? Find out in the book. How can we build Brand Nigeria, Brand Lagos, Brand Abuja, Brand Kaduna? It’s in the book. Read Dr Reuben Abati! Did he succeed in managing the reputation of President Goodluck Jonathan? Read Chido Nwkanma, the don at the Lagos Business School.”
