|
Getting your Trinity Audio player ready...
|
Orijin, a signature beverage brand from Guinness Nigeria Plc, says it will continue to support the preservation of Nigeria’s cultural heritage and deepen the celebration of the globally renowned Osun-Osogbo Festival.
Speaking during a courtesy visit to Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogbo, ahead of the 2025 Osun-Osogbo Festival, Onakoya Bankole, Head of Sales, Southwest at Guinness Nigeria Plc, said the visit underscores Orijin’s enduring reverence for tradition and its deep-rooted respect for the monarchy.
According to Bankole, Orijin, as the gold sponsor for the 5th consecutive year of the festival, is not just supporting culture, it is also demonstrating its deeper role as a custodian of Nigerian cultural identity and authenticity.
“Orijin is more than a drink, it is an embodiment of our collective identity, tradition, and pride. “This royal visit reflects our profound respect for the Ataoja, the throne he represents, and the cultural soul of Osogbo. We are here not only to celebrate but to preserve and elevate,” he said.
Receiving the Orijin delegation, Oba Oyetunji lauded the brand for consistently standing as a true symbol of authenticity and cultural alignment. “Orijin resonates deeply with the spirit of our people,” the Ataoja said. “Its continued support for the Osun-Osogbo Festival is a testament to the brand’s understanding of tradition, unity, and community.”
In the last five years, Orijin has empowered Osogbo indigenes with over N20m through grants. As a long-time supporter of iconic festivals such as Osun-Osogbo and Ojude Oba, Orijin continues to bridge generations, fusing reverence for the past with the vibrant expression of the present. Through immersive activations, cultural showcases, and intentional community engagement, the brand is set to deliver an unforgettable experience at this year’s Osun-Osogbo Festival, a celebration of culture, heritage, and originality. More than a sponsor, the brand acts as a bridge, connecting generations through a vibrant fusion of past and present.
This year, festival goers can expect rich cultural performances and traditional tributes, Afro-urban music showcases, artisanal exhibitions and the return of the Orijinal Lounge, a lively hub that blends local flavour with contemporary energy.
As the Osun-Osogbo Festival 2025 begins, Orijin is reaffirming its place as Nigeria’s most culturally attuned brand, inviting all to honour their roots, embrace the moment, and truly, Live Orijinal.
