…Headlines Ojude Oba festival
Orijin, a signature beverage brand from Guinness Nigeria Plc, said it is committed to advancing the celebration of cultural heritage, community, and identity across Nigeria through the sponsorship of the Ojude Oba Festival.
Recognised globally as one of Africa’s most vibrant cultural festivals, Ojude Oba, scheduled for June 8, 2025, in Ijebu-Ode, Ogun State, annually draws thousands to honour the revered Awujale of Ijebuland.
Famed for its spectacular displays of colour, captivating age-grade processions (Regberegbe), and spirited celebrations, Ojude Oba encapsulates the pride, unity, and timeless traditions of the Yoruba people.
Speaking on the cultural significant of the partnership, Girish Sharma, managing director/CEO of Guinness Nigeria Plc, producers of Orijin, said the brand is more than a beverage, saying it is a bold statement of cultural pride.
According to him, the mantra ‘My Roots, My Power’ speaks directly to the brand’s unwavering belief in the strength of African traditions.
Read also: Orijin renews deal with Basketmouth to foster connection with Nigerian cultural pride
“Sponsoring Ojude Oba embodies our purpose of celebrating life, every day, everywhere, by bringing people together in honour of shared heritage and identity. We are excited to support this remarkable expression of Nigerian culture and reinforce the values that bind us as a community,” Sharma said.
Olayinka Bakare, marketing & innovation director, Guinness Nigeria Plc, said the vision of Guinness Nigeria is to create experiences that unite communities, celebrate diversity, and drive cultural pride.
“Partnering with Ojude Oba Festival aligns perfectly with our mission to foster deeper connections and unforgettable moments. With Orijin, we are proudly championing Nigeria’s rich traditions while boldly paving the way for future generations,” Bakare said.
He further said that festival attendees can anticipate an extraordinary “Orijinal experience”, with dynamic activations featuring exclusive hospitality lounges, vibrant performances from Nigeria’s finest musicians and dancers, immersive cultural exhibitions, and the finest showcase of local artistry, all designed to immerse participants deeply into the heart of Ijebu heritage.
Bakare said that Guinness Nigeria’s commitment to Ogun State transcends this landmark sponsorship. Through its impactful Water of Life programme, the company continues to provide thousands with access to clean, sustainable drinking water. Additionally, Guinness Nigeria’s Plan W initiative has empowered over 200 women entrepreneurs in Ijebu-North, significantly enhancing economic empowerment and inclusion within the region.
With this partnership, Orijin and Guinness Nigeria solidify their roles as cultural visionaries, passionately supporting the celebration of Nigerian identity, heritage, and unity, while firmly demonstrating their unwavering commitment to celebrating life, every day, everywhere.
