NjiaPay, a South African payment routing startup has raised $2.1 million in seed funding to scale its operations and expand its presence across African markets as demand for seamless digital payments infrastructure continues to grow.
The funding round was led by Newion, an European investor known for backing business software companies. The investment will help the startup accelerate product development and support merchants seeking more efficient ways to manage payments across multiple providers and markets.
Founded in 2024 by Jonatan Allback and Roderick Simons, NjiaPay provides a payment management and routing platform that enables online businesses to integrate multiple payment providers through a single connection.
The system allows merchants to accept cards, mobile money, and bank transfers while automatically routing each transaction through the provider most likely to succeed.
The platform also retries failed payments, blocks potentially risky transactions, and aggregates all payment data into a unified dashboard, helping finance and operations teams track and reconcile payments across different markets and payment partners.
According to Allback, the partnership with Newion will help the company strengthen its infrastructure and improve payment performance for merchants using the platform.
NjiaPay was spun out of Talk360, the international calling app, after the founders experienced challenges managing multiple payment systems across different countries.
The internal tool they developed to solve that problem eventually evolved into the NjiaPay platform.
The company said its technology has already helped clients reduce multiple payment integrations into a single system and improve checkout conversions.
In one case, Talk360 reported a 25 percent increase in checkout conversions after adopting the platform.
With the new funding, NjiaPay plans to introduce additional features such as a Card Account Updater, which automatically refreshes stored card information to prevent failed subscription payments.
The investment comes as Africa’s fintech sector continues to attract strong investor interest, particularly in infrastructure solutions aimed at addressing fragmented payment systems across the continent.
