Nigerian Breweries plc has launched another premium brand, ACE Passion, expected to answer the demands of young Nigerians who want affordable adult refreshment that combines the taste of fruit with the kick of alcohol.
‘Change your Game,’ which happens to be the statement to drive the campaign, is apt knowing that the game has indeed changed, as the product is unique and more specific for female consumption.
Speaking at the launch of the product, Walter Drenth, marketing director, Nigerian Breweries, says ACE Passion is said to be a sparkling alcholic refreshment that is made with natural apple flavour, alcohol and pure water.
According to him, “ACE Passion has 5.5 percent alcoholic content with unique features and unique exciting logo, broad shouldered bottle, beautiful designs, metallised neck and red colour, symbolising love and passion.”
Drenth explains that the product is a high quality one, sold at an affordable rate of N150, adding that a taste test has been conducted with huge amount of consumers and the product came out as top.
“We will ensure the press consistently carry out our messages so that every one will recognise the brand and what it stands for,” he says.
While addressing distributors and partners of Nigerian Breweries, Moses Ogbodo, regional business manager, Nigerian Breweries, says distribution of the products has commenced and the salesmen will be carrying them to outlets of customers.
“A crate is sold for N2900, and we expect you to sell to customers at N150, giving you profit of N700 a crate. So, have the necessary stock, sell at the right price and offer it cold to customers and you will yield huge sales and profits,” he says.
Ifeoma Okeke
