NESCAFÉ is deepening its everyday presence at the Ojo Bus Terminal with a new kiosk to deepen its market penetration within the rhythm of urgency and ambition for commuters and traders.
The newly introduced kiosk at Ojo Bus Terminal in Ibadan, Oyo State, is an empowerment initiative that aims to bring its signature blend of taste and momentum to helping Nigerians start strong and finish strong; especially before sunrise where engines warm up and journeys begin for the consumers.
“For us at Nestlé Professional, this initiative reflects our continued commitment to delivering quality beverage solutions to Nigerians wherever they are, even on the go,” Ibraheem Awelenje, Nestlé Professional Channels Manager, stated.
According to him, the kiosk currently serves NESCAFÉ 3-in-1 Original and Classic, with plans to expand the offering to include MILO, ensuring a wider range of options that resonate with the surrounding community.
“NESCAFÉ has always been about empowering strong starts, and this activation strengthens that connection in a meaningful and accessible way,” he stated, adding that operations in the bus terminal are conducted in line with Nestlé Professional’s food safety and hygiene standards.
“Having NESCAFÉ available right here in the terminal has added real value to the daily experience of commuters and operators,” Adisa Olumide, manager at the Bus Terminal stated, noting that bringing NESCAFÉ closer to commuters, drivers and traders within the terminal environment, embeds the brand directly into the pulse of daily life.
“Passengers can now access quality coffee just steps away from their departure points, without leaving the park. The feedback has been positive, especially around the rich taste and the prompt service, which fits perfectly into the fast pace of this environment.”
Jean-Pierre Duplan, category manager, Coffee, stated that the launch demonstrates how the brand continues to strengthen its presence in every day, high-traffic locations across Nigeria. “By setting up a kiosk at Ojo Bus Terminal, we are bringing the brand closer to Nigerians with busy routines and reinforcing our commitment to helping them start strong and finish strong.”
According to Duplan, having the NESCAFÉ kiosk at Ojo Bus Terminal is not simply a new touchpoint, but a natural extension of its long-standing presence in homes, workplaces and communities across the country.
