The much-anticipated MTN Champs Season 3 continues with the Continental Relays in Lagos, set to take place from April 9 to 12 at the Yabatech and UNILAG sports complexes.
Ahead of the main competition, the event will kick off with a Flag Run on April 8, offering young athletes an experiential relay across Lagos to showcase their talents and the city’s vibrant energy.
The Flag Run will begin in Alausa and conclude at MTN Plaza in Ikoyi, covering distances of 5km to 10km in relay teams.
The event blends sports, culture, and tourism, giving athletes a chance to engage with the city while demonstrating their skills. Participants will pass through key Lagos landmarks, reinforcing MTN’s ‘See Naija’ sub-campaign. To ensure a seamless experience, a dedicated security team, traffic management officers, medics, and a team bus will accompany the runners.
Organized in collaboration with Making of Champions, the MTN Champs Continental Relays will bring together top young athletes from across Africa to compete in various track and field events. This initiative aims to nurture emerging talent and further establish Nigeria as a premier athletics hub on the continent.
Speaking on the significance of the Flag Run, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said:
“This is more than just a relay. It’s an opportunity to celebrate Lagos, its people, and its culture while showcasing the next generation of champions. The athletes won’t just be running; they’ll be bringing the city to life through sports.”
The MTN Champs Continental Relays will feature thrilling track and field events, special guest appearances, music, and exciting prizes for early attendees. Lagos residents are encouraged to turn out in support of the athletes as they compete for top honours.
The Flag Run will offer athletes a unique opportunity to experience the city’s culture while demonstrating their road-running abilities.
