Meta, the parent company of Facebook, has enforced action against around 500,000 accounts for spammy behavior or fake engagement during the first half of 2025 on Facebook.
In addition to the 500,000 spammy accounts, the tech giant revealed that it removed about 10 million fake profiles found to be impersonating large content producers.
The firm announced a major crackdown on inauthentic activity on its platform, a move which is part of its broader effort to elevate original creators and make Facebook feeds more relevant and rewarding.
The actions ranged from reducing visibility and monetisation eligibility to completely removing offending accounts.
“Creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators,” Meta said in a statement.
Meta is introducing stricter measures to clamp down on accounts that recycle or repurpose others’ content without permission or meaningful enhancements.
As such, those accounts will not only lose access to monetisation features but will also suffer reduced distribution across the platform.
Unoriginal content, defined as repeated reposts of videos, photos, or text created by others, dulls user experience and makes it harder for fresh voices to break through, Meta stated.
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Meta is also testing new features that link duplicate videos back to the original post, a move aimed to ensure visibility goes to the rightful owners of content, which will help surface authentic creators and provide proper attribution.
Meta has also introduced post-level insights via the Professional Dashboard to help content creators better understand the visibility of their posts and diagnose performance issues.
Meta stated that content creators can also now see if they are at risk of content recommendation or monetisation penalties in the support home screen, accessible from their page’s or professional profile’s main menu.
