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The global malaria campaign championed by a global charity, Malaria No More UK (MNMUK), has been named winner of the Integrated Marketing Category at the 2022 Sabre Awards Africa held in Tanzania.
The winning campaign was executed in Nigeria on behalf of MNMUK by a political communications and governance consulting firm, StateCraft Inc. It also received a Certificate of Excellence in the Best West Africa PR Campaigns category, according to a statement.
It said: “This victory is a successive win for the global #DrawTheLine against malaria movement, which couped the Grand Prix and Social Good awards at the World Media Awards in September 2021.
“Launched last year, the DTL campaign supports the growing Zero Malaria Starts with Me movement, with a coalition of global partners including the African Leaders Malaria Alliance (ALMA), the African Union (AU), The Bill & Melinda Gates Foundation, Impact Santé Afrique, Dentsu International, Malaria No More UK, RBM Partnership to End Malaria.”
Read also: A/Ibom lauds US govt’s malaria eradication initiative
The SABRE Awards reward superior achievement in marketing and public relations and are recognised as the global benchmark for excellence in the industry, according to the statement.
It said this year’s awards were evaluated by a jury of industry leaders including Alexandre Beaulieu, Alfred Nganga, Allan Kamau, Bidemi Zakariyau, and a host of other judges from across the continent.
It said ahead of the Kigali Summit on malaria and neglected tropical diseases; and the Global Fund replenishment to fight epidemics such as malaria, the second phase of the campaign kicked off on Africa Day, May 25, 2022.
Several celebrity ambassadors including David Beckham, Yemi Alade, Bonang Matheba and Eliud Kipchoge, amongst others, have enlisted support for the campaign, joining a global call to action for world leaders to end malaria in our generation, the statement said.
