LG Electronics Nigeria has launched a nationwide campaign to find the oldest still-functioning LG television in the country, in a marketing push that blends brand nostalgia with a broader strategy to deepen adoption of its premium AI-powered TV lineup.
The initiative, themed “The Oldest LG TV,” invites Nigerians to submit photos or videos of long-serving LG television sets, some of which date back to the cathode-ray tube (CRT) era. The winner will receive a new AI QNED television, effectively exchanging decades-old hardware for the company’s latest display technology.
The campaign comes as global electronics makers compete for share in emerging markets where brand trust and durability remain key purchasing drivers. In Nigeria, where power fluctuations and economic pressures have historically tested consumer electronics, longevity has become a potent selling point.
“For many families, those early LG sets were built to last, and many are still functioning today. This initiative allows us to honour that legacy while introducing a new era of intelligent viewing,” said Choongbae Seok, general manager, media entertainment solutions at LG Electronics Nigeria.
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The storytelling-driven campaign positions aging television sets not merely as appliances but as witnesses to family milestones, football victories and national moments, an emotional appeal designed to reinforce brand loyalty at a time when consumers are increasingly price-sensitive.
But beyond sentiment, the campaign underscores LG’s push into artificial intelligence-enabled displays. The company’s AI QNED televisions are marketed as adaptive systems that analyze viewer preferences, optimise picture and sound quality in real time and recommend content based on usage patterns.
The Nigerian activation aligns with LG’s broader strategy unveiled at its InnoFest 2026 Middle East and Africa showcase in Abu Dhabi, where it introduced its 2026 AI TV lineup. Flagship models such as the OLED evo G6 and 100-inch Micro RGB evo TVs are powered by the Alpha 11 AI Processor Gen 3, aimed at delivering faster processing and enhanced visual performance. The OLED evo W6 Wallpaper TV features ultra-slim design and wireless connectivity intended to reduce cable clutter.
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By connecting decades-old CRT televisions to AI-driven premium screens, LG appears to be leveraging heritage to support its migration up the value chain, from mass-market durability to high-margin intelligent home ecosystems.
Participation in the campaign requires customers to upload details of their old LG televisions and share their stories through a dedicated portal. While only one winner will receive the AI QNED upgrade, the broader objective is visibility: reminding consumers that in a market where reliability matters, legacy can be a competitive advantage.
For LG Nigeria, the search for the oldest working television is more than a contest, it is a signal that the company intends to convert long-standing trust into demand for its next generation of smart entertainment products.
