Leading multinational electronics company, LG Electronics, recently unveiled Nigeria international, Alex Iwobi, as its new brand ambassador for duration of three years.
The 22-year-old played a key role in the Super Eagles’ qualification for the 2018 FIFA World Cup Russia, and was prominent in Arsenal’s sixth-place finish in the English Premier League.
The renewable multi-million naira deal will last for three years with Iwobi becoming the face of the brand in Nigeria and beyond.
Speaking at the unveiling in Lagos, Taeick Son, managing director, LG Electronics West Africa Operations said, “The choice of Alex Iwobi went through a thorough process and in the end we chose him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe.
“We have no doubt whatsoever that he is the right face to represent the brand, and at the end he would do us all proud.”
“LG is a very big company and I’m very honoured and proud to be their brand ambassador to represent them on and off the pitch,” Iwobi said during the unveiling ceremony at LG Electronics showroom in Lekki, Lagos.
“Growing up, I had always looked up to LG as a big brand and they are doing very well. So it’s amazing and I’m happy to be a part and I’m looking forward to a very successful journey. Life is really good.”
“For me this is a rare privilege and honour to be the brand ambassador of a renowned electronics giant as LG Electronics. It’s been amazing the way they’ve treated me and I’m honoured to represent them on-and-off the pitch; I’m looking forward to a successful journey that we are definitely going to have. As an ambassador of the brand, I will continue to perform in ways that connect with the performance of the brand in millions of homes,” he stated.
“I know it is everybody’s concern to talk about the value of the contract, but our commitment is not about the money generated but to appreciate and sponsor talents in Nigeria,” said Mohammed Fouani, managing director, Fouani Nigeria Limited.
Anthony Nlebem
