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Not long ago, BusinessDay embarked on its digital journey along which we placed the bulk of our premium content behind a paywall. More than when we first began, we are persuaded that BusinessDay’s journalism can be good, in fact so good that it can be paid for. This way, the required investment in our future can be adequately funded.
These are still early days, but we are able to report initial signs of success on this journey – BusinessDay now has 10,000 paid digital subscribers, loyal readers who have believed in us. We thank them immensely for their loyalty.
Today our focus is on the future, inspired by the past and by the support of our readers.
BusinessDay is continuing to make important changes to improve user experience on all our digital platforms.
Our website www.businessdayonline.
We have listened to you our readers who point us to what you want – more of the rich insight and analysis as well as high-level commentary for which BusinessDay is known. We are making investment in doubling our editorial workforce over the next one year, bringing in brilliant young men and women with the skills to analyse and explain the news and point readers to where the opportunities are likely to come from long before others see them.
Today, BusinessDay published the first of the fruits of the groundbreaking content generation partnerships with some of Nigeria’s brightest subject matter experts, all of them acclaimed economists. Through these arrangements BusinessDay will produce weekly, monthly and quarterly insights into the national and sub-regional economies as well as key economic sectors and industries. BusinessDay is now able to focus regularly on themes like the middle class, the millennial economy, how the economies of each of the 36 states are performing. We will now be offering you impactful snapshots of the spending pattern of Nigerian households. What we have published today is written by a team at Kainosedge led by the leading economist, Dr Doyin Salami, an associate professor at the Lagos Business School. The special report published today provides penetrating grasp of developments and trends in the economy and policy as well as their underlying drivers and what they mean for businesses. Going forward, Dr. Salami and his team will offer our readers insights into the expected direction of key macroeconomic parameters and outlook quarterly. Next week Tuesday, we publish another well researched special report titled, “Nigeria’s Broken Middle-class”, written by Dr Ogho Okiti, economist and researcher who has served at the UK’s office of national statistics, ONS. Imminently, they will be joined by Dr. Ayo Teriba, arguably the leading authority on the fiscal wellbeing of the sub-regionals in Nigeria. Weekly, his insightful articles in BusinessDay will focus on the sectoral diversity of the states and the six geo-political zones along with their fiscal sustainability, human capital status and their physical capital including endowments like farms, factories, cities and infrastructure and the opportunities they present.
These special reports are a mere teaser of what you can expect from BusinessDay. Our enlarged research and Intelligence unit, BRIU is migrating into a full research and data analytics company with the primary purpose of serving you better. This year alone, BRIU will publish up to 20 reports including the Nigerian Banking Sector Report, the Fund Managers Transparency Report, the Future of Work in Nigeria Report, the Nigerian Technology Industry Report, and the Nigerian SME Financing Report. These are in addition to insightful reports already published such as the Top 100 Companies in Nigeria report, Banks Corporate Governance Report, Nigerian Vegetable oil Exports Report etc.
We are also working on deploying the latest technology applications to ensure that our well-curated content is distributed and delivered to your phones and devices in a seamless manner where ever in the world you are waking up in.
Shortly, we will be introducing a metered paywall and with this readers will be able to view five (5) articles each month at no charge. After eight articles, we will ask you to become a paid digital subscriber with unrestricted access to our acclaimed content which also includes articles from the Financial Times and The Economist. A visitor to our website can now able to engage in a live chat with our people to resolve whatever issues they may have. You can also let us know what more we can do to make your experience purposeful. Our paid digital subscription options are well priced.
Here are three paid digital subscription options available to you:
Premium Digital subscription at N1,500 a month gives you a 24 hours full digital access to all our platforms including our tablet and mobile apps where you will find in-depth analysis, insights and explainers including informed commentary by our leading columnists and writers from both the Financial Times and the Economist. We will also be offering you as much as a 75% discount on all our research reports and briefs, a 20% discount on all our paid delegate conferences and events.
Standard Digital subscription at N1,200 a month, offers you same as above but with reduced discounts for our research reports and paid delegates conferences.
Basic Digital subscription at N835 a month grants you access to the digital edition of our daily newspaper, delivered to you first thing every morning.
While we will continue to make changes at BusinessDay, driven by the changing taste of our audience, our commitment shall ever remain the same – to provide you unrivalled chronicle of the Nigerian economy and its underlying trends in all their ramifications, round the clock. We will stay within the time-tested virtues of accuracy and fairness – the only path to objective and data-based journalism that you have demanded from us. Ours is a mission – to deliver journalism that impacts; publish news that holds the powerful accountable alongside financial intelligence that is actionable, always.
As BusinessDay turns 17, we hope to begin a new five-year journey we call Project 2023. BusinessDay remains unyielding to the forces ranged against the traditional press. In our contrarian approach, we remain focused and at a time others are shrinking, we are setting out more ways to satisfy our readers by making more investment in our people and processes that ensures that our traditional newspaper is getting even bigger and better. In the meantime, we invite you to join us on this exciting expedition and do not forget to send in your feedback.
Sincerely yours
Frank Aigbogun
