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Globally, there is an obvious disparity of knowledge and power relationship between the producers of goods and services and customers. Over the years, this disparity seems to lean towards the advantage of producers, who are strengthened by the traditional maxim “caveat emptor” (buyers beware) and the ever-changing and growing free market philosophy which tends to put the producers and suppliers at liberty to do whatever they want to do.
In Nigeria, in view of this situation, consumers have over the years been at the receiving end in the hands of manufacturers and producers of diverse goods and services who not only short-change the consumers through the proliferation of substandard goods and poor services that do not meet acceptable standard. So, as in the song of late Afrobeat exponent Fela Kuti, the hapless Nigerian consumers simply continue to wallow in a suffering-and-smiling trajectory.
But then, that poignant narrative is about to change now, at least in Lagos. The Lagos State government recently set up the Lagos State Consumer Protection Agency (LASCOPA), with a view to offering Lagos consumers a platform through which they could be protected from producers of goods and services that treat them with ignominy.
The Lagos State government recently enacted the law that established the agency. The law, which was passed by the State House of Assembly in 2015, has since been assented by Governor Akinwunmi Ambode. Under the law, a convict would be mandated to pay penalty considered appropriate by court as compensation to a consumer whose right has been infringed on.
LASCOPA has the statutory responsibilities to uphold the rights of consumers to be protected against marketing of goods and services which are hazardous to life; the rights of consumer to be informed about quality, quantity potency and purity standard and price of goods and services as the case may be, so as to protect the consumers against unfair trade practices; the rights of consumers to seek redress against unfair trade practices or unscrupulous exploitation of consumers; the right to be heard and assured that the interest of consumers will receive due consideration at the appropriate time as well as the right to consumer education and awareness.
Globally, consumer protection ensures the provision of proper and efficient means to protect the pecuniary, health, environment, safety and security interests of all legal persons against misleading, fraudulent and harmful business practices including manufacturing, trading, packaging, advertising, distribution and selling of goods and services to the ultimate consumers.
It needs to be emphasized that the need to protect consumers becomes imperative since the reliance on the rule of “caveat emtpor” is no longer an adequate protective measure because the principle is based on the premise or assumptions that the buyer knows what he wants, has knowledge necessary to choose wisely and has adequate contact with the sellers.
With the establishment of LASCOPA, the Lagos State government is sending out signals that it would stop at nothing to ensure that consumer rights are protected in the state. According to the
General Manager of the agency, Kemi Olugbode, the Ambode administration is unyielding in its resolve to make sure that consumers not only get value for their money, but that they are actually helped to seek redress whenever their rights are infringed upon.
In actual fact, LASCOPA has already begun to walk the talk. Speaking to newsmen after the inspection of a facility and production process of Kellogg Tolaram, an industry located at the Lekki Free Trade Zone, Olugbode revealed that the agency has zero tolerance for acts that are likely to undermine the interests of consumers in the state. According to the General Manager, the inspection visit to Kellogg Tolaram was necessitated by a new media report received by LASCOPA from a consumer about Kellogg’s Corn Flakes.
In spite of her huge commercial standing, Lagos has to contend with the highest reported cases of daily infractions on consumer right. In view of its immense commercial rank, Lagos has a huge and growing industrial presence. It, therefore, becomes necessary to put in place reforms that will ease doing business in Lagos with due diligence that will enhance consumer satisfaction.
With a membership that cuts across both the public and private sector, LASCOPA is expected to, in no small way, stem the tide of consumer rights abuses in Lagos State. It is hoped that the agency would really live up to expectations by ensuring that consumers are well protected. This can only be done if its officials refuse to compromise on the principles that set up the agency. It is only in doing this that we can rightly affirm that in Lagos, consumers are truly kings.
Meanwhile, aggrieved consumers could visit the agency’s office at 2B, Soji Adepegba Close, off Allen Avenue, for necessary assistance. The agency could equally be reached through the following medium: Facebook.com/lascopa Twitter:@lasgcopa Email:lascopa@lagostate.gov.ng, 08124993895, 09064323154 and 08092509777.
Tayo Ogunbiyi
Ogunbiyi is of the Lagos State Ministry of Information & Strategy, Alausa, Ikeja
