From September 26–October 1, 2025, Jameson Irish Whiskey will once again bring the Jameson Distillery on Tour (JDOT) experience to Lagos, at the Orange Island, Lekki Phase 1, transformed into a hub of music, culture, and authentic creativity.
The 2025 edition spans five immersive days of curated experiences including: WAF & Street Souk After Dark: A fusion of skating, fashion, and music on September 26, 2025; MIA & Vogue Boys: Nostalgic games, waterpark fun, fashion showcases, and standout performances on September 27th and Afrovibes: An intimate live music showcase inspired by Lagos street sounds and busking culture on September 28th.
Others are: Jameson Distillery Doors Shut: A moment of pause on September 29th; Afro Jam: A powerful all-female music lineup paired with Deeds Magazine on September 30th, while Mainland Block Party: An Independence Day celebration with a massive music concert, will wrap up the tour on October 1, 2025.
Speaking ahead of the event, Evane Chenuet, marketing director, Pernod Ricard, noted: “Jameson Distillery on Tour has become more than an event; it is a community. This year at Orange Island, we are creating a space where creativity, fashion, music, and culture come alive, connecting people in the true Jameson spirit of togetherness.”
He explained further that what makes Jameson Distillery on Tour (JDOT) particularly distinct is not only its stages and showcases, but the distillery experience itself.
During the tour, the guests would be invited to step into Jameson’s world through interactive sessions that spotlight the craft of Irish whiskey-making from guided tastings and mixology workshops to storytelling that connects 245 years of heritage with Lagos’ contemporary vibrance.
A unique feature of the tour is the offering of access, for the first time, to attendees to limited-edition Jameson merchandise, designed as keepsakes to mark the occasion.
