In commemoration of International Women’s Day, a media and communications agency, Visibility Solutions Media, on Friday, March 6, launched the second edition of its storytelling video campaign titled “She Said Yes.”
The project features women from different professional backgrounds sharing personal stories about the moments they had to say “yes” to opportunities, risks and new paths in order to pursue their dreams.
Among those featured in the campaign are Clare Ezeekacha, founder of the Clare Cares Foundation; Adeyinka Ogunjimi, popularly known as Whykayy, an actress, content creator and rapper; Esther Body-Lawson, a public relations and brand strategist; Shukurat Jejelola, founder of Jejra Enterprises; Nankling Dakan, founder of D.Yilson Cleaners; and radio personality Harvest.
In the video, the women recount pivotal moments in their lives and careers when making bold decisions helped shape their journeys and move them closer to achieving their aspirations.
Speaking on the inspiration behind the campaign, the Creative Lead of the project and founder of Visibility Solutions Media, Kehinde Ajose, said the initiative was created to spotlight the courage, resilience and impact of women in society.
According to him, the project aligns with the spirit of International Women’s Day, which celebrates the achievements of women and encourages greater support for them across different sectors.
“Women are invaluable to our world. Across industries, they continue to break barriers, challenge stereotypes and make meaningful contributions to society,” Ajose said.
He added that this year’s International Women’s Day theme, ‘Give to Gain,’ highlights the importance of supporting women and creating an enabling environment for them to thrive.
“When we support women and amplify their voices, society benefits. ‘She Said Yes’ is about telling authentic stories that inspire other women to take bold steps toward their dreams,” he added.
Speaking about her experience, Whykayy said choosing to say yes to her dreams brought a sense of peace and freedom.
“The very moment I said yes, I felt peace, comfort and freedom. I felt peace,” she said.
Also speaking, Clare Ezeekacha encouraged women to prioritise themselves and embrace rest without guilt.
“More women should say yes to resting without feeling guilty. They should say yes to themselves before people say yes to them,” she said.
The video campaign will be available on Instagram, YouTube and LinkedIn as part of efforts to spark conversations around courage, empowerment and self-belief among women.
The visual strategy and editing for the project were handled by Olajide Ajose, whose creative direction helped translate the women’s stories into a compelling visual narrative.
