Intel, Microsoft, Lenovo build synergy in best of both worlds campaign

Intel has consorted with computer Technology Company, Lenovo and Microsoft to announce the launch of the Best of Both Worlds Campaign in Nigeria, as a way of presenting users with the practicability of using 2in1 devices that proffer the flexibility of a convenient switch between PCs and tablets whenever they desire.

The campaign which was launched at a media event held in Lagos highlights how consumers can get more productivity, creativity and self-expression out of 2in1 devices for the price of one; also beheld the unveiling of famous media personality, Ebuka Obi-Uchenna as the ambassador for the Campaign.

Speaking at the Campaign launch, Managing Director, West Africa, of Intel Corporation, Olubunmi Ekundare averred that Intel has always been at the forefront of innovation in devices and they are constantly searching for waysto improve users’ PC experience. “Intel is very passionate about educating Nigerian consumers on the ground-breaking technology of the 2in1 category of devices which offers users the opportunity for more productivity and creativity. Partnering with Lenovo and Microsoft on the Best of Both Worlds Campaign is our way of doing that,” he said.

Also speaking at the event, Regional Manager, PCG, East and West Africa, Lenovo, David Caleb, said, “We want to make sure that users are aware of the several advancements in technology that brings the flexibility of modern life to full view; and also show the exciting experiences offered by 2in1 devices, with our Lenovo Yoga series being the perfect example.
Speaking on the collaboration with Intel and Microsoft, Terae Onyeje, West Africa Sales Manager, Lenovo, told Business Day that the devices in the Lenovo Yoga series are powered by Intel’s best processors, and Microsoft office and Windows capabilities.

“Microsoft continues to empower every individual and organisation on the planet to achieve more. Microsoft and its device partners are delivering a new wave of Windows 10 device innovation, with special designs and components that light up Windows 10 experiences that will delight customers. We have collaborated closely for months, to refine how the devices bring Windows 10 to life, and help people around the world achieve more. People are upgrading to Windows 10 faster than any other Windows in history,” adding that Office 365 personal subscription bundle with Lenovo Yoga device will further enhance personal productivity.

The Best of Both Campaign ambassador, Ebuka Obi-Uchenna disclosed that a calendar full of activities for the campaign has been planned for the coming holiday season.