How Ecobank Nigeria is promoting creative sector

Ecobank Nigeria is leveraging its ‘Oja Oge’ marketplace initiative to support the creative sector and empower small businesses.

“Oja Oge by Ecobank” provides a dynamic platform for businesses to engage with a diverse audience of shoppers and entrepreneurs.

The bank has planned to bring together over 100 exhibitors, showcasing a wide range of fashion, beauty, wellness, and lifestyle products, as well as entertainment offerings.

Building on the immense success of its first edition, Ecobank Nigeria is set to host the second edition of its vibrant pop-up marketplace, “Oja Oge by Ecobank.” The exciting 3-day fashion, beauty, wellness, and lifestyle exhibition will take place at the state-of-the-art Ecobank Pan African Centre (EPAC) in Lagos, from April 18th to 20th, 2025.

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Ecobank Nigeria has partnered with leading corporates in the telecoms, payments, airline and FMCG space – Airtel Nigeria, Flutterwave, Qatar Airways and Maltina respectively to deliver this second edition of its premier fashion pop up event “Oja Oge” over the Easter weekend.

Omoboye Odu, Ecobank Nigeria’s head of SME, Partnerships, and Collaborations, announced the fair in Lagos, expressing the bank’s excitement over the outstanding success of the inaugural event. She emphasized that this year’s edition will be larger, offering a unique opportunity for fashion enthusiasts, designers, beauty brands, and local entrepreneurs to connect with potential customers and international visitors.

“Oja Oge by Ecobank” is a one-stop marketplace for fashion, beauty, and lifestyle businesses,” Odu said. “The event will offer premium entertainment and provide a platform for local vendors to showcase and sell their products to a wider audience. Participants will also have the chance to network and build relationships, gaining access to new markets. For us, as a Pan African bank, supporting small businesses in this way is a core part of our mission.”

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She further added, “Participation is free, and we invite everyone to come along with family and friends to enjoy the fair. It’s not just about buying and selling; it’s an opportunity to experience the creativity and luxury of current fashion and lifestyle trends, alongside a variety of music, food, and entertainment.”

TAGGED:bdothernews businesses Creative sector

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ByHope Moses-Ashike

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Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.