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…Headlines Calabar Carnival
Guinness Nigeria has reaffirmed its commitment to deliver an extraordinary fusion of culture and creativity across Nigeria through the sponsorship of the 2025 Calabar Carnival.
Recognised as one of Africa’s biggest street festivals, Calabar Carnival, scheduled for November 30th, 2025, to January 1st, 2026, will ignite Calabar with 30 unforgettable days of bold experiences, immersive entertainment, and vibrant expressions of African brilliance.
Speaking about one of the brand’s most ambitious cultural takeovers yet, Yinka Bakare, director of Marketing and Innovations at Guinness Nigeria, said the company has always been a bold symbol of African excellence, creativity, and resilience.
According to Bakare, as the headline sponsor of the 2025 Calabar Carnival, the company is not just supporting the festival; it is amplifying it, adding that for 30 days, it will bring experiences that celebrate the energy and self-expression of the people.
“This carnival will culminate in the Guinness Shine Party on December 25th because this is more than sponsorship; it is our commitment to lighting up Calabar with unforgettable moments that inspire pride, connection, and joy,” Bakare said.
The director of Marketing and Innovations further said that this sponsorship marks one of the brand’s most ambitious cultural takeovers yet, designed to elevate the spirit of the Carnival and create exceptionally fascinating moments for millions of consumers.
The highlight of the brand’s carnival showcase will be the Guinness Shine Party on December 25th, a spectacular fiesta featuring top-tier music performances, enchanting visual displays, and engaging activities that bring to life the bold character of Guinness. The Shine Party will serve as a cultural centre piece, inviting attendees to step into a world where creativity, rhythm, and self-expression converge under the iconic black and gold.
The 2025 Calabar Carnival, celebrated this year under the theme ‘Traces of Time’, is expected to draw attendees from across Nigeria and around the world. With Guinness leading the charge, consumers can look forward to an elevated experience that honours the journey of culture through time, spotlighting the rhythm, heritage, and evolution that shape today’s vibrant celebrations.
As the city comes alive with memories, moments, and the magic of time, Guinness invites the public to get ready, show up boldly, and shine through the season.
