Telecommunications giant Globacom has reaffirmed its commitment to Nigeria’s cultural heritage by renewing its sponsorship of the 2025 Ofala Festival, a vibrant celebration led by Igwe Nnaemeka Achebe, the Obi of Onitsha.
The announcement, made during a press briefing at the Obi’s Palace in Onitsha, underscores the festival’s pivotal role in driving Nigeria’s projected N11.2 trillion tourism sector contribution to GDP in 2025.The Ofala Festival, scheduled for October 17-18, 2025, will feature the Iru Ofala and Azu Ofala, alongside events like the Oreze Art Exhibition, a youth carnival, a medical outreach, and a royal banquet.
Globacom, the festival’s principal sponsor since 2011, emphasized that its support is rooted in the belief that cultural celebrations like Ofala are vital to Nigeria’s economy, identity, and global presence.
Read also: Onitsha community plans 2025 Ofala Festival with rich cultural heritage
“Nigeria’s tourism sector is expected to contribute N11.2 trillion to GDP in 2025, up from N10.9 trillion in 2024, with domestic tourism expenditure reaching N6.1 trillion and international visitor spending at N803.2 billion. These figures highlight the economic power of culture and tourism. Our investment in Ofala is about building communities, creating jobs, and fostering pride,” Globacom stated.
Globacom also announced enhancements for the festival, including a special subscriber package and an aggressive rollout of 4G-LTE infrastructure in the South East to ensure seamless connectivity for attendees. The company highlighted its new Talkmasta plan and Welcome Bonus, offering extra talk time, data, and rewards for subscribers.
Nnaemeka Maduegbuna, chairman of the S
strategic marketing and communications committee, outlined the festival’s lineup, which begins with a lecture series on October 7 and includes diverse cultural and community initiatives. He assured attendees of robust security and a vibrant experience.
