Entering the room at Eko Hotel was like stepping into a testament of resilience and hope. The air was filled with the stories of cancer survivors – from leukemia to breast cancer, and beyond – each one a beacon of motivation and inspiration.
As they shared their journeys, it was clear that cancer is not a death sentence, but a chapter in their lives that they have bravely overcome.
The atmosphere was electric with a sense of reawakening hope, and it was here that NIVEA’s ₦46 million donation to The BRICON Foundation was formally presented, marking a significant milestone in the journey to support cancer survivors across Nigeria.
Beiersdorf Nigeria, through its flagship brand NIVEA, has donated ₦46 million to The BRICON Foundation to support cancer survivors across Nigeria.
The donation was formally presented at the Foundation’s Second R.I.S.E. Conference held at Eko Hotels in Lagos.
The initiative is part of NIVEA’s “Supporting Moments of Care” corporate social responsibility platform, which extends the brand’s promise of care beyond skin to touch lives in more transformative ways.
Funds were raised through the “You Buy | You Save | We Donate” campaign, with ₦300 from every qualifying purchase dedicated to helping survivors Rebuild, Integrate, Support, and Empower (R.I.S.E.) their lives after treatment.
Dele Adeyole, Country Manager at Beiersdorf Nigeria, remarked:
“At Beiersdorf, care is more than a brand promise; it is our corporate DNA. This initiative demonstrates how NIVEA translates the simple act of choosing our products into a powerful force for social good.
“By channeling everyday consumer choices into over ₦46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul. We are humbled to stand with BRICON Foundation in restoring dignity, resilience, and hope to survivors across Nigeria.”
Similarly, Fiyin Toyo, Marketing Director for Central, East & West Africa at Beiersdorf, said:
“Most people know NIVEA for skin care, but our mission goes deeper; we are committed to caring beyond skin. Cancer is a cause close to our hearts because so many of us have been touched by it, whether through a friend, family member, or colleague. BRICON Foundation is doing incredible work to help survivors get back on their feet, and this partnership allows us to turn the value of care into something tangible, giving survivors dignity, hope, and the opportunity to rebuild.”
On behalf of the Foundation, Niyi Adekeye, co-founder of BRICON, expressed gratitude: “Cancer takes more than health; it drains families emotionally and financially. Many survivors finish treatment unable to restart their businesses or send their children back to school.
“This partnership with NIVEA is about restoring confidence and giving survivors the means to stand on their own again. Together, we are helping them reintegrate, rebuild, and live wholesome lives beyond cancer.”
The ₦46 million fund will provide microloans, vocational training, educational support, and emotional care programs, enabling survivors to transition from treatment to thriving, independent living.
