Friska Farms Limited, a producer of wellness teas and infant cereals, has commissioned its production factory located in Ayegbami, Ibeju Lekki area of Lagos state.
This move was prompted by the need to meet the increasing demand for quality, healthy and affordable locally-made and nutrient-rich food products, according to the firm.
Usman Imanah, Chief Executive Officer (CEO), Friska Farms Limited, said during the commissioning that the company has always championed health and wellness through natural nutrition and sought ways to improve this through its availability and affordability.
He revealed that the firm is also looking to expand its products from six to 15 with the addition of nine new products in order to provide variety that suits the different types of product consumers they have.
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“Income variability and the renewed appetite for a good diet amid the current global health crisis has stimulated a wider demand for healthy foods among local households, the sprawling demand for healthy foods is further driving up investment at the production level of the value chain and we want to serve a larger part of the society that has been underserved,” he said
He mentioned as well that recent product launch and modification efforts carried out in the infant food segment by the firm were strategically targeted at repositioning the segment brand products to meet growing market aspirations in line with prevailing socio-economic realities.
“We currently have six products within two categories but with the launch of the factory, we will be rolling out about nine more products this year, success for us goes beyond profit-making, it is about building a sustainable business that serves a higher need and to do this, we realized that we will have had to review our positioning,” he said.
Imanah explained further that Friska Farms has been actively engaged in enriching the standard of lives of the people in its host communities. He cited the construction of valuable social amenities such as borehole facilities in the current host community to deliver clean, safe drinkable water for the consumption of residents as part of the company’s corporate social responsibility.
According to Abimbola Muyide-Olukoya, a nutritionist and representative of the Lagos Food Bank Initiative said the company has been very supportive of the Nutritional Program for malnourished children, adding that in the last four months, they have consistently seen significant improvement from children placed on the baby cereal and also on patients placed on the anti-diabetic tea.
“The new Friska Farms Limited expansive factory line is positioned to enable local consumers to access affordable, nutritious health foods such as the Friska brands of wellness teas and baby cereals. This scaled investment is expected to have a wider positive impact on the wellbeing of the teeming national population. We believe that this factory will accelerate the growth of the business and will ultimately be beneficial to the nation,” she said
