Setting and running an organization is not an easy task, especially when it is a non profit organization. Your main source of income is donations, however many organizations do not even know how to reach potential donors for charity, and as a result they fail in achieving their goals.
Attracting donors and making them donate a good amount of money to your organization is a daunting task. However, it’s not completely impossible. If you need to recruit major donors, you will have to be patient, resourceful and committed to the cause for which you are running the organization.
Here’s how you can find donors for your organization:
Search For Donor Profiles On The Internet
People often get major donors by simply surfing newspapers and reading news of donations. How? It’s a bit of work.
You can find major donors by searching for potential donors and prepare a list. Research about them and figure out their interests. Once you do, narrow down the list to those donors whose interest is relevant to your organization’s cause. By doing this, you will have a list of donors that will be more likely to donate to your organizations.
For instance, if your organization is about promoting a good environment then you need to search out for donors who are into gardening and clean environment. People are more inclined to donate when they have a personal interest in something.
Narrowing down the group of donors will decrease the decline rate and in this way you can approach a number of donors that will happily donate.
Invest In Email Marketing And Look For E-Donors
Now that we have the luxury of using our smartphones to do a number of important daily chores such as paying our bills, ordering food etc, we can also attract donors to our organization’s cause with the help of email marketing.
To achieve this, your organization should have a website. Your website should convey the message about the cause your organization is fighting for, and make a support us page. On this page you can simply give your bank account number for donors to donate. In addition to this, you can also accept online donations by using several third party plugins that allow people to donate. This is a good option as people can use different payment methods, such as Visa and PayPal to donate. However, make sure to use a reliable payment gateway.
The benefit for a support us page is that donors aren’t bound to donate a fixed amount of money. You can keep the process anonymous so that more and more donations can come to you.
Make sure that your website has enough evidence that your organization is as real as you are. Post videos and pictures that justify your cause so that donors won’t think you’re a scam.
However, it’s not as simple as it sounds. You need to be creative about composing your emails. Think of innovative and catchy content to write in the email so that it captures the reader’s attention and your email isn’t ignored.
Keep the email content short and to the point with pictures and videos to explain your cause and finally paste your website’s link that will direct the potential donors to your website.
Utilize Social Media and Advertise Online
Social media provides huge opportunity to organizations to attract donors for their cause. You can avail Facebook-ads, Google Adwords, Linkedin-Ads to spread your cause and look for donors.
Host An Event
Hosting an event is another smart way to find donors for your organizations. Your event does not need to be a lavish ballroom gala, you can keep it simple and arrange for a guest speaker who would speak for your cause and request donations.
You can also make your current donors speak about your organization. This will make people believe you more, and increase your chances of getting donations.
