Encore Aromatic Liqueur, Nigeria’s fast-rising bittersweet liqueur brand, hosted an exclusive soirée at Herel Play, Lagos, drawing a crowd of tastemakers, influencers, and media personalities.
The event was designed around Encore’s “Mix It Your Way” philosophy, a campaign that champions individuality, bold self-expression, and the rise of a new cocktail culture in Nigeria. Guests included on-air personalities Kaylah Oniwo, Simi Drey and Bolanle Babalola, alongside lifestyle enthusiasts and cocktail lovers.
Attendees were treated to an immersive mixology experience, ranging from spritzers and tropical blends to daring dessert cocktails — each glass different from the next, reflecting the brand’s promise of freedom and creativity in drinking experiences.
Speaking at the event, Olusegun Akinyemiju, Senior Brand Manager for Encore, said the gathering was about more than cocktails:
“Encore isn’t about following manuals or playing it safe. It’s about creating, experimenting and mixing your way. Tonight gave our guests the space to do exactly that — celebrate style, individuality and the art of living on their own terms.”
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Gbemileke Lawal, Marketing Manager at NDL, added that Encore’s positioning reflects a broader cultural shift:
“Encore represents more than innovation in Nigeria’s beverage space. It reflects a shift in how we celebrate. We created Encore for those who want to express themselves boldly and without limits.”
With curated music, networking, and Lagos-inspired ambience, the evening blended elegance and creativity, while influencers amplified the brand’s aesthetic across social media.
By aligning itself with lifestyle and self-expression, Encore Aromatic Liqueur is positioning not just as a beverage but as a lifestyle brand, targeting a generation keen to mix differently — both in cocktails and in culture.
