Dang! Lifestyle, a premium skincare and fragrance brand, is dedicating a portion of its March sales to the Mirabel Centre, an initiative that supports survivors of sexual violence. Rather than offering discounts or promotions, the brand is choosing to give back to a cause that aligns with its core mission of empowering individuals to feel their best inside and out.
“March marks a powerful season of celebrating women and the incredible strength we possess, and Dang! Lifestyle is utilizing this opportunity to drive meaningful change,” the brand explained.
Read also: Olabisi Dada, transforming Africa’s rich natural resources into global skincare solutions
Explaining further, it noted that for every purchase made throughout the month, a percentage of sales will go directly to the Mirabel Centre, helping fund critical services such as medical care, counselling, and legal support for survivors.
Built on a philosophy of self-care and confidence that extends beyond skincare, Dang is all about uplifting people in every way possible. By standing with Mirabel Centre in its fight for justice and healing, Dang! reinforces its commitment to empowering people to be their best selves.
The Mirabel Centre is Nigeria’s first and only sexual assault centre, providing free medical, psychosocial, and legal support to survivors of rape and sexual violence.
Read also: Why is Africa missing from the $146 billion skincare industry?
“Our community can contribute to this cause simply by shopping their favourite Dang products,” Dennis Onyukwu, head of digital marketing, Dang! Lifestyle, said.
Every purchase made during this period will help fund the centre’s life-changing services, proving that self-care and social impact can go hand in hand.
