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Imagine a world where every time you share a link with a friend, you get paid. This is the transformative vision Cliqki is bringing to life, a social media marketplace that democratizes advertising by allowing users and influencers to profit from promoting brands.
Founded by the Odufuye triplets, Adetomi Odufuye (CEO), Aderemi Odufuye (CTO), and Adekunmi Odufuye (CCO); Cliqki aims to challenge the traditional social media advertising model. For years, platforms have raked in millions of dollars in revenue from brands while offering minimal returns to their users. The Odufuyes saw an opportunity to turn this inequitable system on its head by innovating how influencing is done.
Speaking to Nnanna Eze, Cliqki’s Chief Product and Operations Officer, who has been instrumental in the platform’s journey from inception to release. Eze’s expertise has guided Cliqki from its earliest stages, sketched out as an idea on a napkin, to its current use by major brands such as Zenith Bank, Polaris Bank and E-Finance.
Eze highlights how Cliqki is reshaping traditional advertising. “Our approach puts power directly into the hands of users and influencers. Instead of vague audience metrics, brands now have a precise, measurable way to gauge engagement, while users benefit directly.
We’re not just building a product; we’re building an ecosystem where everyone wins.”
Cliqki offers brands the opportunity to personalise their market reach and everyone who contributes to that process including influencers will make a profit off it.
How Cliqki Works
“Cliqki is designed to simplify and reward the advertising process. Brands or content creators upload their campaigns and content to the platform, setting a budget and buying tokens known as ‘Cliqks.’ Any time a Cliqk user shares the content on behalf of a brand, a unique URL is created for the user, and that user shares the link on various social media platforms. Whenever someone clicks on that link, the sharer gets paid, based on the brand’s set budget.” explains Nnanna Eze.
“For example, one of our brands, Zenith Bank, has Zenith beta life promo. They post the campaign on our platform and attach N100,000. They can decide that for every user who clicks and shares, they will be rewarded N10.00. As a user, I click on the ad, and a URL is created for me to share on my Whatsapp groups. If I get 100 people to click on the link, I earn ₦1,000 that’s, as my shareld link garners more clicks I earn more money in multiples of my clicks as long as there is still money on the content that Zenith bank posted. If a lot of people are clicking at the same time, it’s the first person that clicks that I will get rewarded for until the budget for that content finishes,” Nnanna said. This pay-per-click model provides direct accountability and rewards for both brands and users.
On how Cliqki generates its revenue, Adetomi Odufuye explains, “We take a small commission and make most of the revenue available to the community of users. We see this as an opportunity for everyone to partake in the whole marketing process so that they can share and promote a brand’s content and make a profit from that. ”
Ensuring Value and Integrity
Cliqki employs robust tracking technology to ensure that brands receive genuine engagement. “Our platform uses cookies to track unique users and detect fraudulent activities like bots or multiple users on the same network possibly using multiple accounts,” explains Nnanna Eze. “This ensures that brands are paying for authentic interactions and not inflated metrics.”
Unlike traditional billboard advertising, where audience reach is estimated without precise measurement, Cliqki allows brands to track clicks, user engagement, and campaign performance in real-time. This transparency is invaluable, providing actionable data at a fraction of the cost of traditional advertising. Before now, traditional advertising involves putting content on billboards at a particular location and it is believed that about one million people will pass through that route. However, there is no way to measure the number of people who saw the content.
With Cliqki, there is a technology that provides brands the opportunity to know how many people engage with their content or campaigns. It is helping brands directly measure the engagement, and hours spent on content, as well as reach a larger segmented audience at a fraction of a particular cost.
A New Income Stream for Users
Cliqki is also addressing a significant societal issue: income generation. “Every day, people share content online for free,” says Adetomi Odufuye. “We’re saying, ‘Why not get paid for it?’ By using our platform, people can turn their daily social media activity into a legitimate source of income.”
This innovation is particularly impactful in regions where unemployment and cybercrimes are prevalent. By providing an ethical and productive way to earn money, Cliqki is creating new opportunities for individuals while helping brands achieve their marketing goals.
Nnanna Eze views Cliqki as more than just a platform; he sees it as a movement. “We’re creating a future where advertising is a collaborative process. Brands achieve better reach, users benefit financially, and influencers amplify their impact, all in a transparent and measurable way.”
As Cliqki continues to grow, its vision for a fairer, more inclusive advertising model is setting a new standard for the industry. With innovators like the Odufuye’s and Nnanna Eze at the helm, the future of social media and advertising looks brighter and more equitable than ever.
