Circuits, Africa’s leading virtual cinema and digital entertainment platform, has unveiled the “Feel Good, Do Good” campaign, an initiative that allows Nigerians to enjoy discounted movies while supporting NGOs and CSOs across the country.
As Nigeria’s largest virtual cinema and TVOD streaming platform, Circuits is turning entertainment into a tool for impact. With the campaign, participating NGOs and CSOs will receive unique codes for their supporters. Every movie purchased with these codes not only comes at a discount but also directs a portion of the proceeds to fund their vital work.
The campaign is being championed in partnership with Hope Raiser Global Foundation, under the leadership of Ambassador Angonimi David-Imeh.
“Leave a Lasting Impact. As you journey through life, be deliberate about the positive impact you make. The good you do is what will truly be remembered, and that’s what brings a sense of fulfillment. When you Feel Good by Doing Good, you create a ripple effect of kindness and compassion that can inspire others,” David-Imeh said.
Imade Bibowei-Osuobeni, COO of Circuits, emphasized the vision behind the initiative, “With the Feel Good, Do Good campaign, we are rewriting the narrative of entertainment in Africa. At Circuits, we believe movies should do more than entertain they should empower. Every discounted ticket is not just a cinematic experience; it is a lifeline for NGOs and CSOs driving real change on the ground.”
The campaign which has onboarded over 20 NGOs since it’s official launch is now open to NGOs and CSOs across Nigeria who want to raise sustainable revenue for their causes while engaging their communities in a meaningful way.
Circuits said that with the initiative, it is proving that cinema can be more than storytelling, “it can be a channel for lasting change.”
